Unite as one nation to make the World Cup memorable
As the countdown to one of the world’s largest sporting events begin,
Sri Lanka Cricket (SLC) embarked on a journey to ignite the spirit of
the game in the hearts of every Sri Lankan, through the launch of its
Official Multimedia Communications Campaign.
The nation wide initiative is expected to gather support for the
National Cricket Team in the run up to the Cricket World Cup 2011. SLC
aims to enhance the moral of our nation’s cricketing heroes
participating in the Cricket World Cup 2011, in the hope of bringing
back the 1996 Cricket World Cup glory to Sri Lanka.
SLC ceremoniously launched the “Official National Cheer”, a song
titled ‘Enna’ by the award winning popular Sri Lankan pop artist Lahiru
Perera, written by Manuranga Wijesekera, and produced by Sri Lanka
Telecom Mobitel. Lahiru, the music powerhouse who redefined baila
through his unique music strides, won an award at a recently concluded
music ceremony for ‘Most Popular Music Video’.
The song which echoes the hopes and dreams of every cricket loving
Sri Lankan will set the tone to various other activities. Fan
interactive activities include a Facebook Fan page where cricket lovers
can upload images, videos and engage in forums where views and insights
can be shared.
‘A passion, a religion and a way of life’ is the premise all Sri
Lankans thrusts their cricketing beliefs throughout the Island.
SLC together with the Sri Lankan Cricket Team, shares a passion to
power the game of cricket throughout the nation. As the country takes
strides to support our team at the pulsating World Cup this year, we
unite as one nation in hope of making this World Cup a memorable one
that has all the essential ingredients to make Sri Lankan cricket an
exciting spectacle. Commenting on the occasion D S de Silva, Chairman of
SLC stated Together as one nation let us prepare to support our cricket
team in a game that has brought pride to many Sri Lankans. As we cheer
on our team in the world cup, Sri Lanka Cricket would like to thank Sri
Lanka Telecom Mobitel in stepping forward to produce the song and video
for the National cheer at the Cricket World Cup.
A perfect example of unity, team spirit and sportsmanship is
reflected in our cricket team, as 15 individuals from various cultures,
religions, casts and creed come together to coin talent and
determination in bringing true glory, honour and pride to our country.