Aitken Spence HR marketing program

Aitken Spence PLC's human resources division conducted a HR practices marketing program attended by human resource practitioners from some of the leading corporate entities in the country as well as from its subsidiary companies.

At the training program

The program educated participants on how marketing principles and concepts can be employed to market HR related activities and to illustrate how the concept of internal marketing can be applied to convince decision makers.

The primary resource person for the program was Prasanna Perera.

The importance and scope of HR in organisations has grown rapidly over the last few decades, adding value to businesses in unprecedented ways.

Addressing a longstanding need in human resources management, we were able to conceptualize and introduce what probably is the world's first training program on marketing HR.

This is a key milestone not only for HR professionals but also for marketeers, Aitken Spence Group Director and Chief Human Resources Officer Rohan Pandithakorralage said.

The full-day program held at Aitken Spence's dedicated training facility at its headquarters in Colombo included basic marketing principles, mix and concepts; employer, employee and talent branding concepts; the use of selling techniques with relations to HR activities and the application of the marketing mix to the HR function.

Aitken Spence PLC was awarded Gold at the HRM Awards 2010, organised by the Association of Human Resources Professionals in association with Hewitt Associates.