MTI Market Research Forum

The MTI Market Research Forum will be held today at the Taj Samudra Colombo from 5:30 pm to 8:00 pm.

The Forum is organized by MTI Market Research which is a subsidiary of MTI Consulting, an international strategy consultancy with over 400 client-specific assignments across 40 countries and extensive experience in research based strategy and brand consulting and advisory.

The MTI Market Research Forum which is themed "Innovating research to enable strategy" will mainly focus on how market research can be used and innovated towards improving key strategic functions/tasks of an organization.

Commenting on the forum, MTI Consulting CEO Hilmy Cader said that many organizations nowadays tend to conduct market research studies which are not aligned to their strategic business objectives, whereas it is important to understand the overall business link to market research and this will be the focal point of the forum.