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NUS Professor to lead CIMA Mastercourse

Competitiveness is crucial for a company’s profitability as well as for a country’s prosperity. Competitiveness comes from enhanced productivity and value creation, both of which depend on learning and innovation.


Prof Boon-Siong Neo

Competitiveness: myth, miracle or model! will be the title of the Mastercourse that CIMA will organise in November. This course explains the linkages between innovation and competitiveness and shows how the relationships work at both company and country level. Singapore National University, Asia Competitiveness Institute, Founder Director Prof Boon-Siong Neo will be in Sri Lanka to lead this Mastercourse aimed at members of the senior management team, product owners, business heads, strategic planning leaders and managers.

Content of the program will include - what is competitiveness?; principles for developing competitiveness; why is innovation important for competitiveness?; how to create value through innovation.

An overall framework that helps managers and leaders create value through innovation will be discussed. Practical examples and actual cases will be used to show how companies, have applied these principles in their business contexts.

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