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Thursday, 14 October 2010

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Dialog’s largest investment:

Ranaviru Real Star unveils

Defence Secretary Gotabhaya Rajapaksa, Media Center for National Security Director General, Lakshman Hulugalle, Sri Lanka Rupavahini Corporation Chairman Sarath Kongahage and Dialog Group Chief Marketing Officer, Nushad Perera at the press conference. Picture by Saliya Rupasinghe

The Defence Ministry together with Dialog and Sri Lanka Rupavahini Corporation announced Ranaviru Real Star (RRS) world’s first reality television show exclusively for tri-forces personnel yesterday. This was conceptualized by Defence Secretary Gotabhaya Rajapaksa. “The Sri Lankan armed forces delivered the dividends of peace to the nation and now they are engaged in development programs all over the island. The members of the forces were not able to participate in reality shows during the humanitarian operations. We want to emphasis the human behind the weapon and to showcase their hidden talents in singing and dancing. We welcome this initiative from Dialog that will highlight their abundant talents, which would offer a place and face for our heroes,” Rajapaksa said.

Speaking to the Daily News Business, Dialog Group Chief Marketing Officer, Nushad Perera said RRS is Dialog’s largest investment. As it is an ongoing project the amount cannot be disclose, but it is indeed significant. The funding of the project is from the group itself. As a premier national brand, Dialog is proud to pioneer this initiative to salute our tri-force personnel. RRS is a product of Dialog and we will continue to be in the forefront of this development drive to the best of our ability, he said.

The first episode of RRS will be telecast on November 5 at 10 pm on Rupavahini following every Friday and Saturday at the same time. The program is scheduled to have the grand finale on May 19 next year as the country celebrates the second anniversary of the victory.

 

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