A localized nutritious burger
Another new addition from Uva Wellassa:
Ramani Kangaraarachchi
The Uva Wellassa University (UWU) is the
first entrepreneurial university in Sri Lanka known as the Centre of
Excellence for value addition. It fulfils the requirement of producing
undergraduates with entrepreneurial skills much needed for the country.
This is the eighth of a series of articles
based on final year student research reports on value addition which
will be useful for industrialists as well as readers. The objective of
this series is to encourage and introduce country’s future
entrepreneurs, to make the industrialists and other relevant parties
aware of potential businesses. Interested parties can contact the
University for more details.
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Asha
Bandara |
Thilini Asha Bandara an old girl of St Joseph’s Convent Kegalle
entered the Uva Wellassa University for the Animal Science Degree
Program having passed her Advanced Level examination. She was influenced
by her lecturers to do a value addition to a Burger where she developed
this in an innovative way.
Her project focused on the development of a burger using chicken
meat, liver and gizzard with locally available cereals as binders.
Objectives
In the modern society people with their busy schedules have got used
to consume readymade meal mostly for breakfast. They look for different
tastes specially the small children like different varieties of the same
types of food. This innovation to produce a highly nutritious chicken
burger by using giblets (liver and gizzard) was introduced to replace
the current binder with locally available cereals.
Description
Chicken burger is a processed meat product which consists of a cooked
patty of ground meat, (usually beef, but occasionally pork, chicken, or
a combination of meats) placed between two buns.
Burgers are often served with lettuce, tomato, onion, pickles, cheese
and condiments such as mustard and mayonnaise.
The burger has attained widespread popularity and consumers tend to
eat burgers because of convenience, variety, economy and nutritional
value.
Relation to value addition
At present, market tends to seek diversified burger products rather
than going for the usual burgers.
Thus the present study is focusing on market needs while developing
high nutritious burger by combining chicken giblets with locally
available cereals.
Chicken is a highly nutritious locally available animal product while
brown rice is an agricultural commodity which has a high production in
Sri Lanka.
Although the production is high, using such ingredients in developing
value added products is low.
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The
localized burger made by her |
Burgers that have incorporated liver and gizzard are not currently
available in the local market. In order to enhance customer
acceptability it is worth to alter the ordinary appearance of the
burger.
Commercial value of product
Thus the present study aims to add value to local agricultural
resources, chicken, brown rice and other locally available spices by
developing a low cost highly nutritious burger. People in today’s world
are busy and there is a trend of increasing ready to eat food varieties.
A chicken burger which can be eaten while working or while running to
work is a very convenient food product to consumers and is very popular
in the fast food industry.
Consumers tend to eat burgers because of convenience, variety,
economy and nutritional value. People are always looking for new
products with different quality attributes and this product will offer a
novel experience to the consumer.
Possible outcome
A ready to eat burger incorporating chicken meat, liver and gizzard
with cereals as binders will be available in the market.
Bandara said the support given by the University is valuable.
As an animal science undergraduate, she acquired the complete
knowledge on both meat science and food science which are essential for
this study.
All lecturers of the animal science degree Program guided her in the
mission by advising, providing knowledge, skills and attitudes which are
very appreciable.
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