Lalith at O and M New York

Lalith Sumanasiri

Phoenix Ogilvy Media Joint -Managing Director Lalith Sumanasiri will spend a stint at Ogilvy Global headquarters in New York working with specialists in channel and media planning, digital media and effective campaign measurement.

On the invitation of Ogilvy Global Chief Executive Officer Miles Young, Lalith will work and train in New York especially focusing on developing a compressive social media strategy with emphasis on the usage of Blogs, Twitter and Facebook, its integration to mainstream campaigns, adaptation to new environments and reach optimisation. Lalith will be exposed to comprehensive training under Strategy Integration Worldwide Head Ben Richard and the New York Ogilvy and Mather NEO team.

Phoenix Ogilvy Media is the leading Agency On Record (AOR) in the country. It performs the planning and purchasing of media time and space for a number of large marketing organizations that have various agencies for creative execution.