New strategies needed for productivity enhancement
Indunil HEWAGE
Dr. Saman Kelegama
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Sustainability and Corporate Social Responsibility (CSR) are key
components for the growth of a company. Adopting sustainability
practices and CSR will help to improve profitability and social
acceptance of the corporate body.
Institute of Policy Studies Executive Director Dr. Saman Kelegama
said that corporate sector should take sustainability very seriously in
order to deliver high rewards for people and the company.
He made these views addressing a seminar on "Best Corporate Citizen
Award 2010' for CSR and Sustainable business. He said all companies
should pay attention to adopt new strategies to gain advanced
productivity with higher employee satisfaction. It is the responsibility
of companies to focus their attention on the future generation while
meeting the present demands of customers.
It is essential to achieve green building standards for corporate
sector by reducing the emissions of toxic gases, adopting new measures
to conserve water and energy resources in the country. Good governance
is vital component for the sustainability of the organization.
Apart from that, ensuring the transparency and accountability of the
organization will assist in achieving their business targets.
Accordingly, all communities that a company interact with will be
able to reap the benefits from its operations. |