SriLankan brings surfing to Arugam Bay

SriLankan Airlines is bringing one of the worlds most glamorous and highly rated surfing events to Sri Lanka, part of the airlines multi-faceted strategy to position the island as one of the worlds most sought after travel destinations.

The SriLankan Airlines Pro 2010 tournament will draw some of the top stars in the surfing world to Arugam Bay from June 18 to 24, among the 128 competitors from the United States, Australia, Spain, Portugal, New Zealand, the United Kingdom, Germany and other countries.

SriLankan Airlines Pro 2010 is expected to showcase the picturesque southeast resort of Arugam Bay as one of the most beautiful beaches in the world, positioning it as a destination for all types of beach lovers and not just for surfers.

It will also generate massive publicity around the world for Sri Lanka, already experiencing a continuous boom in tourism over the last 12 months.