Sony drives next level in TV viewing
Siedles (Pvt) Ltd debuted its first ever Full HD 3D TV Bravia for the
home with the LX900 Series. Featuring 3D integrated technology,
Motionflow PRO 200Hz, LED Backlight technology and built-in Wi-Fi
access, the Bravia LX900 provides the ultimate home entertainment
experience, perfect for uncompromising AV enthusiasts.
“Sony believes that the 3D experience is the next stage in the
evolution of multimedia entertainment for cinemas and homes,” said
Siedles General Manager David Martenstyn, “With the new Bravia LX900,
Sony seeks to provide the same high quality visual experience available
at the latest 3D cinemas to consumers in the comfort of their homes,” he
Revolutionary 3D Integrated Technology
Imagine movie images that vividly leap out from the TV screen to the
living room in Full HD clarity - that is the fully-immersive
Here, visiting Sony Electronics
General Manager Vincent Yip and Sieldes (Pvt) Ltd Managing
Director Nimesh Udeshi unveiling the new models at the
entertainment experience that Bravia LX900 can deliver. Under the hood,
Bravia LX900 is powered by Sony’s revolutionary 3D Integrated
technology, combining a 3D Sync Transmitter, frame-sequential display
and high frame rate Motionflow 200Hz technology at a specific signal
processing speed to reproduce Full HD resolution 3D images. To add to
the rapidly increasing number of 3D contents, the Bravia LX900 is also
capable of converting 2D content to 3D with the push of one button on
the remote control. Each TV is capable of converting flat still
pictures, DVD or even broadcast content to true-to-life images & videos
in 3D. To ensure users fully enjoy 3D viewing on the BRAVIA LX900, the
3D TV also comes bundled with two sets of active shutter glasses that
are synchronized with the images shown on the display. Additional active
shutter glasses can be purchased separately.
Premium Monolithic Design
Complementing the Bravia LX900’s high performance display features is
its sleek premium Monolithic design. The Monolithic design is Sony’s new
aesthetic direction for its home entertainment collection in 2010.
Bravia LX900’s screen flows seamlessly into its bezel in a frameless
design, offering viewers an engaging new cinematic experience, in
addition to being a conversation piece in any living space.
Bravia Internet Video and Bravia Widgets with Wi-Fi Connectivity
Apart from being a revolutionary 3D TV, the Bravia LX900 is also
capable of high performance as a regular Full HD LCD TV with value-added
features. The Bravia LX900 offers hours of endless entertainment to
users with the Bravia Internet Video and Bravia Internet Widgets
Intelligent energy- saving features
Keeping the environment in mind, Sony has equipped the Bravia LX900
with energy-saving features such as the Intelligent Presence Sensor and
The Intelligent Presence Sensor switches the TV to Picture Off Mode
when it cannot detect faces within a certain range of the TV. This is a
great tool especially for users who leave the room and may forget to
come back to turn off the TV or for people who doze off in the middle of
watching a show.
On the other hand, the Light Sensor automatically adjusts the picture
brightness according to the amount of light available in the viewing
environment, thus lowering power consumption when viewing in a dimly lit
Additionally, the Bravia features several Eco Settings including the
Energy Saving Switch and Edge-lit LED backlight technology that helps to
reduce power consumption while improving upon backlight performance as
compared with conventional CCFL backlight TVs.
Siedles launches new Bravia
Siedles (Pvt) Ltd unveiled
its latest Bravia TV range based on a new iconic Monolithic
design philosophy and a host of revolutionary display
technologies. Leading the way are three new Bravia series,
NX, EX and BX that not only exude aesthetic appeal, but are
jam-packed with advanced technologies to provide
unparalleled viewing experiences at home.
“Sony’s new Monolithic
Bravia range is inspired by our make. believe vision in
bringing tomorrow’s technology and design into homes today,”
said General Manager Siedles David Martenstyn.
“We are confident that these
new Bravia TVs will spark new ways to enjoy home
entertainment,” he said.
Bravia NX: The new
A presence in any room, the
Bravia NX series exudes excellence in form and function.
Surrounded by sleek brushed aluminum, the sleek glass screen
are set perfectly flush with the frame to accentuate the
luxurious and meticulous nature of its construction.
Further, combining the
prowess of the Internet and TV broadcasts, the Bravia NX
series is a web-savvy AV enthusiast’s dream-come-true.
With built-in Wi-Fi, the
Bravia NX series offers users the experience of seamlessly
streaming a variety of on-demand Internet content such as
YouTube video clips among a number of content providers, the
way they now experience TV broadcasted programs.
In addition, Bravia Internet
Widgets lets users keep in touch with the world with
configurable and customisable add-ons that allow access to
the news, weather and all sorts of information.
Equipped with Full HD
resolution, Bravia Engine 3 image processor and Motionflow
technology of up to 200Hz, users will also get to enjoy
their favourite shows off the Internet and cable TV, in
smoother, full high definition glory. Furthermore, the
Motionflow technology feature is enhanced with Image Blur
Reduction to provide sharper, brilliant looking images.
Bravia EX: Essential TV with
high picture quality and energy-saving features
The Bravia EX series sports
energy-saving features such as Ambient Sensor, LED backlight
and advanced Presence Sensor technologies minimising power
consumption without compromising on picture quality.
The Ambient Sensor will
automatically adjust the picture brightness, according to
the amount of ambient light in the viewing environment, to
lower power consumption.
Similarly, the Presence
Sensor will automatically turn off the picture when the
sensor does not detect the viewer’s presence.
Big on performance, the
Bravia EX series also features Full HD, Bravia Engine 3 and
Motionflow 100Hz technologies for smooth, sharp images with
fine resolution detail. Users will also be able to enjoy
on-demand Internet content streaming with an optional USB
wireless LAN adaptor.
Bravia BX: The affordable
yet feature-packed TV
For users who appreciate the
Bravia TV’s stylish design and are contented with basic TV
features, the Bravia BX series is an ideal choice.
Like the abovementioned
series, the Bravia BX series features the design which will
add a stylish touch to every living room.
It also offers Full HD
resolution, Bravia Engine 3 imaging processor, and fuss-free
connectivity to other devices among other things.
New Nikon Coolpix range from Photo Technica
Photo Technica recently introduced a brand new range of digital
cameras from Nikon Corporation, Japan.
These cameras come in a range of coolers and high Mega Pixel sizes
offering great choices to the customers. All cameras have a larger zoom
range and are slim and compact. It also has video function with HD
technology and offer convenience of editing the pictures in the camera
Commenting on the introduction of these cameras to the market, Photo
Technica Managing Director Harsha Malwanna said that these cameras
manufactured by the Nikon Corporation of Japan, are sold with a year’s
warranty by Photo Technica.
He further added that duplicate and slightly used Nikon cameras are
available at unbelievably cheaper prices in the local market and a
customer has to take extreme care when purchasing.
Etisalat salutes Sri Lanka’s
The Sri Lanka Seva Vanitha Army Branch (SVAB) under the aegis of the
Commander of the Army, Lieutenant General Jagath Jayasuriya has launched
a project “Brave Hearts” to build a resort type wellness centre
Abhimansala on the banks of the Nuwara Wewa in Anuradhapura to house and
provide lifelong care for 52 totally disabled war heroes. In a move to
uplift the livelihood of those soldiers, Etisalat Lanka is involved in
constructing a cottage at Abhimansala. Etisalat strongly supports, the
SVBA’s main objective of providing welfare facilities to the next of kin
of war heroes who sacrificed their lives for their nation, war heroes
missing in action, and those injured whilst defending their motherland.
Recent statistics show that there are more than 300 totally disabled
soldiers with multiple injuries ranging from spinal cord, brain damage
and many other disabilities such as amputations, impaired hearing,
vision, speech defects, paralysis and so on. Most of these war heroes
are in the prime of their youth, although afflicted with permanent
disabilities. The majority of them are wheelchair or bed ridden or have
impaired mobility, requiring a variety of assisting devices. Therefore
post injury care is vital for their survival. However, most of them face
difficulty once they go home, as the infrastructure is inadequate to
accommodate their needs. Most importantly, specialized nursing care
needed by some, cannot be obtained at domestic level.
Etisalat CEO, Dumindra Ratnayaka said, “We are acutely aware that
post war rehabilitation is a long and effortful process and as a company
we want to do anything in our power to assist this recovery. We want to
show our appreciation and admiration to our soldiers and recognize the
fact that now; it is our turn to help them and our country.”
Lieutenant General Jagath Jayasuriya said, “This is a very “special
community” in our country that has taken over a magnanimous burden in
the name of the country and are now burdened with traumatic experiences.
He further said, “Today the Army is in a period of transition from a
‘fighting Army’ to a ‘Peace time Army’. Along with the Army contribution
to the national development, it is also the responsibility of the Army
to provide the best available care and comfort to all those officers and
men who have been injured in battle.
We are grateful to Etisalat for their generous sponsorship and
acknowledgment of Sri Lanka’s genuine Brave Hearts.”
More than 15 Million cash refunds:
HSBC’s ‘Swipeout’ a success
HSBC’s ‘Swipeout to Wipeout’ seasonal promotion resulted in a success
with more than Rs 15 million, given away as cash refunds at the recently
In addition to the 20 percent cash rebate offered, cardholders were
able to earn HSBC Rewards points, and super discounts through the bank’s
‘Cardholder Privilege Program’, each time they used their credit card.
Of the many lucky cardholders who entered the promotion and received
cash refunds of up to Rs 20,000, Louis De Andrado a loyal cardholder for
nine years said, “Swipeout was a wonderful promotion that not only
offered a cash refund of 20 percent but also entitled cardholders to
special discounts, where we saved more.
I hope the bank continues to hold similar promotions for the benefit
of customers.” Nimali Jayawardene who is a long standing cardholder for
over 15 years, said, “The promotion helped me sort the maximum benefit
on my purchases for Avurudu as my spending was mostly on gifts for
family and friends and Swipeout was very convenient.”
The promotion in its short period has paid in excess of Rs 15 Million
worth of cash rebates to lucky cardholders, who were required to swipe
their credit card for 20 days with a minimum spend of Rs 2,000, to enter