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Wednesday, 2 June 2010






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IIFA Foundation Fashion Extravaganza

Indian Bollywood actor Hrithik Roshan, Sri Lankan cricketer Kumar Sangakkara and Indian Bollywood actor Suniel Shetty hold up cricket jerseys at a news conference in Mumbai on last week to promote The International Indian Film Academy (IIFA) awards. Sri Lanka will host top Indian movie stars for the annual “Bollywood Oscars” weekend that showcases one of the world’s most ambitious and prolific film industries. The June 3-5 event will feature performances, premieres, celebrity parties, workshops, business forums, fashion shows and a Twenty20 cricket match. AFP

June third will see the trend-setting IIFA Foundation Fashion Extravaganza which will be a trail blazer event in Colombo, with Indian and Sri Lankan fashion designers showcasing their collections. The stylish duo of Viveik Oberoi and Dia Mirza will host the trendy night. The IIFA Foundation Fashion Extravaganza will be spread over two days and is of special significance as it supports the IIFA Foundation. The Foundation is a charity organization that was set up by the IIFA Academy to support families of the film industry workers who have been adversely affected during the production of films.

This year, ‘IIFA Fashion Rocks’ will feature Indian designers Manish Malhotra and Vikram Phadnis and leading Sri Lankan designers Yoland and Kanchana (KT Brown). The Manish Malhotra collection is inspired from textures of the Mughal period influenced by the British Raj, albeit they will retain a contemporary perspective.

While the collection by Vikram Phadnis, specially created for the IIFA Fashion Extravaganza, will have an influence of costumes and styles inspired by Indian films through the years. Sri Lankan designer Yoland’s collection will feature pieces depicting the Sri Lankan traditional mask and floral designs inspired from the country.

The second night of the IIFA Foundation Fashion Extravaganza - IIFA Bling will feature celebrity showcases by designers, Rocky S and Nandita Mahtani. The collection by Rocky S includes classy suits with a twist, creating an old English school feel. Nandita Mahtani’s line will consist of evening wear, appealing to women of all ages. The night is sure to dazzle audiences as the Indian film fraternity walks the ramp.

A special preview of upcoming film Lamhaa will be showcased at the Videocon IIFA Weekend. The thriller film which is written and directed by Rahul Dholakia, stars Bipasha Basu, Sanjay Dutt, Anupam Kher and Kunal Kapoor. It is a story on terrorism and militancy, set in Kashmir. Lamhaa stars, Sanjay Dutt and Bipasha Basu are set to toss the coin to determine the side playing first at the IIFA Charity Cricket Match.



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