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Monday, 10 May 2010

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Sri Lanka, Thailand have potential for pilgrim tourism

Sri Lanka and Thailand have the positive potential to promote pilgrim tourism and develop the tourism industry between two countries.

Sri Lanka and Thailand had a close relationship from ancient times. Both countries have Buddhism as the main religion and similar cultural activities.

Therefore the two countries have the positive potential to promote pilgrim tourism in a sustainable manner for Thailand travellers as they are highly devoted Buddhists.

Many Thailand tourists visit India and Nepal annually as it is Buddha’s birth place, ASEAN, South Asia and South Pacific Region Tourism Authority of Thailand Executive Director, Pongsathorn Kessasamil told Daily News Business.

At present the number of tourist arrivals from Sri Lanka to Thailand accounts to around 40,000 annually while 4,000 to 5,000 Thailand tourists visit Sri Lanka, he said. The tourist arrivals from Thailand reduced mainly due to the three decade war, which took the country backwards.

Nevertheless, with restoration of peace the number of visitors from Thailand is increasing in a sound manner, he said.

Tourism promotional activities are essential to attract more travellers. Promoting different ways of tourism rather than the conventional leisure tourism such as eco-tourism, agro-tourism, pilgrim tourism, medical tourism, adventure tourism and knowledge tourism is vital to attract new markets.

The Executive Director suggested to the Sri Lanka Tourism Promotion Bureau (SLTPB) to organize a trip for a Thailand press delegation to promote our tourism in Thailand.

Since tourism is one of the fastest growing industries in the country with the restoration of peace, such promotional activities would add more value to Sri Lankan tourism, he said.

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