MTI Consulting to launch MTI Brand Forum

MTI Consulting Regional Consultant Danushka Jayakody

MTI Consulting will launch the Brand Forum, to be held on March 10 at the Ceylon Continental Hotel. Themed “The brand as a business,” the Forum focuses on identifying key challenges faced by brands and looks at avenues to be addressed in overcoming these challenges from a strategic business perspective.

Unilever Sri Lanka, Marketing Director, Asanga Ranasinghe, Dialog Telekom, Head of Marketing, Hasarth Munasinghe, Hemas Consumer Brands, Managing Director Imal Fonseka, HNB Assurance PLC Managing Director, Manjula de Silva, Sri Lanka and the Maldives (UNOPS) Head of National Fortfolio Development, Rohantha Athukorala, Finlays Colombo PLC, Director, Romesh C. Moraes and JWT Sri Lanka CEO. Thayalan Bartlett will speak at the Forum.

MTI will present the research findings of an ongoing MTI and survey of CEO’s, Marketing Directors, Brand Custodians, Entrepreneurs, Advertising and Research Professionals. The survey is aimed at understanding how brands are being managed within organizations today.

The research will be backed by MTIs Bangalore-based Research and Analytics Team, whose services include industry research, market scanning and intelligence as well as country studies. MTI CEO Hilmy Cader, MTI Regional Consultant Dhanushka Jayakody and MTI Regional Technology and Webcom Analyst Yusuf Ali Isaam will also feature at the Brand Forum.

MTI Consulting Regional Consultant Dhanushka Jayakody said that much of the discussions on brand management have centered around the evolution of a brand into a key driver of strategy and bottom-line performance in its role of a business.

Recent economic conditions across regions has amply demonstrated the need to critically evaluate the business of brands. The forum will cover brand business challenges in today’s environment, the brands value proposition to its customers, 360 degree customer interface of a brand, the go-to-market strategy as well as analytics and accountability of brands.