Virtusa Corporation unveils new visual identity
Virtusa Corporation (NASDAQ: VRTU), a global IT services company that
offers a broad spectrum of business consulting, IT services and IT
outsourcing, yesterday unveiled the new visual identity of its corporate
brand. The new visual identity, including a new logo, highlights
Virtusa’s commitment to focus on delivering business outcomes to
customers. The new tagline “Accelerating business outcomes” reinforces
and emphasises the company’s value proposition of providing technology
solutions to customers that enable them to improve their customer
experience, improve time to market, lower costs and expand market reach.
The new logo represents a leaner, sleeker version consistent with the
company’s approach. In line with the modern 21st century trend, the logo
design leverages sans serif, fonts and lower case design.
Virtusa Corporation Chairman and CEO Kris Canekeratne, said “The new
visual identity builds upon our values, culture and rich software
engineering heritage, in addition to symbolizing our focus on
accelerating business outcomes and improving IT efficiencies for our
clients. We believe the identity will effectively position our value
proposition among our key stakeholders including our clients, team
members and shareholders.” Virtusa’s value proposition is based on a
strong foundation of its deep service portfolio, enhanced global
delivery model, rich software engineering heritage, adopting measured
quality focus and utilizing advanced processes and methodologies.
“Our brand is one of our most prized assets and it brings
considerable value to our business,” said Virtusa Corporation Senior
Vice President - Marketing, Doug Mow. “Our clients, employees and
shareholders connect the most with what the brand stands for — quality,
innovation, customer-focus and a values-rich culture. We’re
strengthening all our attributes and giving our brand a contemporary
look that is more relevant for business today,” he said.
The change in the brand identity is a step forward and is aimed at
effectively communicating the company’s value proposition, capabilities