Internet marketing :

Changing the way you do business

Due to the direct response nature and the cost effectiveness, many business professionals today in Sri Lanka have opted to rely on internet marketing activities. However since the practice of internet marketing is relatively new, the need for a proper avenue to obtain the knowledge in this field is getting highlighted among many corporate and business professionals.

As an initiative towards fulfilling this need in the market, a workshop on e-Marketing was organized by the Asia Marketing Association. The workshop was attended by the representatives of both big and small companies in Sri Lanka. With the encouraging feedback and due to the subsequent demand, Asia Marketing Association is organizing a repeat session of this workshop again on February 13. This one day workshop will cover three key areas (Web site marketing, Email marketing and Search engine marketing) in three sessions.

No prior knowledge on internet marketing is expected from the participants as the workshop is designed for beginners as well as experienced online marketeers. The workshop is specifically designed for both senior and junior managers/executives of big and small business organizations.

This will also be a fine opportunity for marketing and IT students who wish to pursue their careers as eCommerce and eMarketing professionals. The workshop will be held at the Park Premier Conference Hall at Excel World, Colombo 10. After the workshop, the participant will be guided to obtain the “Certified eMarketer (CeM)” status, one of the world’s most recognized eMarketing qualifications.

This certification is offered by the eMarketing Association (USA) upon meeting certain criteria and passing online exams. eMA (USA) is the world’s largest association for Internet Marketing with over 10,000 marketing professionals, members from over 65 countries.

The workshop will be facilitated by Suranga Priyashantha, who has over six years of experience in the field of eCommerce and eMarketing. He currently works as the General Manager (eMarketing) of Roomsnet International Pvt Ltd, which is a global eCommerce company based in Sri Lanka. He is a Certified eMarketer and also holding a B.Sc. special degree in Marketing Management, the Post Graduate Diploma in Marketing offered by CIM (UK) and the Graduate Diploma in IT offered by BCS (UK). He has also participated in some of the world’s most recognized eMarketing conferences such as “Search engine strategies” held in New York in 2006 and ‘Technology for marketing and advertising’ in London in 2007.

More details abot the workshop can be obtain from www AsiaMarketingAssociation.com