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Triumphal march of President Mahinda Rajapaksa

The triumphal march of President Mahinda Rajapaksa into the second term of office would turn the world-renowned tear-shaped, glittering Pearl of the East to a dazzling, priceless diamond, ridden of the ashes of 30-year old terrorism and guerilla warfare, polished and mounted on the pinnacle of a colossal, non-collapsible pillar of peace, serenity and unity, radiating beams of varied colours to different parts of the globe. It will, as a beacon, show the way for holidaymakers to visit the enchanting Sri Lanka now baked in peace, tranquility and engrossed in vast strides of development.

Ancient attractions


Even better times ahead after victory for people. File photo

There is no doubt that visitors from overseas countries, who were so far attracted to the island by the glamour of its ancient attractions like Buddhist Viharas, huge Dagabas, monumental statues carved on and made of granite, the Christian churches and cathedrals, Hindu kovils, breath-taking landscapes, waterfalls, sandy beaches and carpet-like tea plantations in the cooling Central Highlands, would certainly flock to see Jaffna, Trincomalee and Batticaloa in the North and Eastern provinces.

These provinces were freed from the iron-grip of terrorists by the heroic Armed Forces and are now being rapidly developed to provide amenities and facilities for tourists to enjoy the exotic beauty spots in these regions, which were out of reach even for the local community for the last 30 years - the hidden treasures of Sri Lanka.

It is interesting to note that Kalkudah and Pasikudah in the East are to be developed as ‘resort cities’ with star class hotels, parks and other tourist attractions.

Even today holidaymakers flock to Nilaveli and Pasikudah beaches and to Arugam Bay globally renowned for its international surfing championship meet held annually.

Transport services

Government’s development program Negenahira Navodaya (Eastern Awakening) has given priority to investment in road infrastructure including modern bridges and to effect necessary improvements to ferry services to cut down on time.

It is, however, essential to step up more efficient and quicker transport services - road, train and air - to and within the region to meet the on-rush of visitors to holiday resorts in the East.

These improvements will not only help satisfy packs of back-packers, who are now a more regular and dependable category of tourists to countries all over the world but also to ease the problem of transporting of food and other tourism-related products at a cheaper price and to avoid shortages as well.

Where the North is concerned, the opening of the Vavuniya-Jaffna main road (A 9) to vehicular traffic without any restrictions has made possible the long-desired connection between the North and the South after three decades.

There is no doubt that it will increase the number of visitors and overseas tourists to Jaffna who are keen to have a glimpse of the remnants of destruction caused by the civil war and to see for themselves the various programs of development undertaken to bring back the region to normalcy.

The completion of the rail track from Vavuniya to Jaffna with the least possible delay will further strengthen the link between the North and the South.

The approval of the World Bank recently of US$ 20 million under its Provincial Roads Project to rebuild about 100 kms of provincial roads and other road infrastructure in selected prioritized areas would boost the development of the North further.

Tourist attractions

The government has already launched a massive project to develop tourist attractions in the Jaffna peninsula, which was cut off from visitors for over three decades, as was the case in the East.

The Jaffna Lagoon is a natural scenic beauty facing the Jaffna Fort built by the Dutch. Sun-showered Chavakachcheri and its beaches, which allured Western sunbathers in the past, may entice tourists in greater numbers.

Tourism has become a foremost industry in every country - developing or developed - and Sri Lanka is no exception.

Tourism today is big business because of its economic significance in terms of its:

* contribution, both directly and indirectly, to the total value of goods and services that enter into the economy,

* capacity to earn hard foreign exchange through the sale of goods and services to visitors from overseas, and

* ability to create jobs to meet the increased demand for goods and services.

Tourism is really an activity that takes place in many industrial sectors particularly in accommodation, hotels, restaurants and cafes, in retail trade, transport and personal services than in any other single industry.

It is interesting to note that there has been a surprising change over the past decades in the traditional order of foreign exchange earners.

Foreign exchange

In 1998, the garment industry topped the scale with foreign exchange earnings of Rs 159.3 billion; remittances from workers employed in overseas countries amounted to Rs 64 billion; and tea exports brought in foreign exchange equivalent to Rs 50.3 billion.

Tourism was lagging behind mainly because of the civil war as many tourists kept away from Sri Lanka for security reasons. In 2008 however, foreign exchange earnings from tourism accounted for Rs 37 billion, becoming the fourth foreign exchange earner after garments, overseas worker remittances and tea exports. Besides, tourism provided employment to nearly 127,000 persons during the year.

With the proposed development projects in the North and the East to attract tourists coupled with peace, serenity and unity prevalent in the country, there is no doubt that, with the renewed vigour and full confidence bestowed on President Mahinda Rajapaksa by the people, Sri Lanka will soon become prosperous and plentiful and emerge as the ‘Wonder of Asia’, ensuring a ‘Brighter future’, as the title of the 14-point program outlined in his election manifesto before the historic election of January 26 reveals.

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