|
'Beyond the limits':
Brandix Vendor Summit
A strategy of aggressively pushing for higher market share in
selected product categories has enabled Sri Lanka's Brandix Group to
achieve healthy growth in the first half of 2009, despite global retail
inventories shrinking by 20 percent, a company release said.
|
Right: Vendor of the Year Fabric - Pacific Textiles (HK) Ltd
- Andrew Ko receives the award from Brandix Chairman Ken
Balendra. Left: Most Flexible Partner - Shore to Shore (Pvt)
Ltd - Beauno Fernando receives the award from Brandix
Director Udena Wickremesooriya |
The Group's apparel sales have seen a tremendous growth in 2008 and
in the first six months of the current year in the face of a US$ 17
billion drop in retail sales last year, contracting inventories and
lower average unit costs, Brandix CEO Ashroff Omar told supply chain
partners at the Brandix Vendor Summit in Colombo recently.
Top vendors to Brandix had benefitted significantly as a result of
the Group's commitment to direct more business to preferred suppliers,
said Omar, revealing that continued growth would be possible by
re-engineering vendor cost structures, focusing on 'Trend-right
Fashion', reducing concept-to-store lead times, flexibility on speed and
pricing, unrelenting commitment to on-time delivery (OTD) & quality and
a focus on sustainability initiatives.
More than 150 supply chain partners and 30 foreign visitors
participated at Brandix' Vendor Summit, themed 'Beyond the Limits'.
Stressing that "in our quest to push beyond the limits we will have to
challenge every paradigm that exists today," Omar cited examples of how
Brandix had grown its underwear segment from a virtually insignificant
category to one that represents a third of the Group's business in two
years. Brandix had also been the first apparel manufacturer to invest in
a factory in the Eastern Province and achieved a world first with its
LEED Platinum-rated eco-friendly apparel factory, he said. |
