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‘Visit Lanka 2011’:

New promotional techniques to woo One million visitors

A series of new promotional techniques would be used to woo one million visitors to Sri Lanka for the ‘Visit Lanka 2011’ program.


Dillip Mudadeniya with Hiran Cooray at the WTM.
Picture by Shirajiv Sirimane

Sri Lanka Tourism Promotions Bureau, Director General Dillip Mudadeniya speaking to Daily News Business after the closing of the four day World Tourism Market said that they would be targeting airline crews all over the world.

“Airline staff all over the world gets free tickets to travel to any destination and we want to promote Sri Lanka to them for their vacation,” he said. “There are over four million airline staff in the world who receive over eight million free tickets per year to travel to any destination.

“We hope to work with SriLankan airlines in this promotion,” he said.

Hiran Cooray elected PATA Chairman
For the first time a Sri Lanka hotelier and Jetwing Hotels Deputy Chairman, Hiran Cooray has been elected Chairman of the Pacific Asia Travel Association (PATA) world body for 2011. His appointment would be confirmed next April at the PATA Congress in Malaysia.
Cooray said that he was delighted to be elected and that it could not have come at a better time as the war in Sri Lanka was over.
“I could now talk about Sri Lanka more freely and my appointment would be also used to promote Sri Lanka tourism all over the world,” he said.
“PATA is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry and Sri Lanka too would benefit,” he said.
A Marketing Graduate from the University of North Carolina, Cooray joined Jetwing Hotels in 1987 as Managing Director. Under his leadership, Jetwing Hotels has achieved extremely high standards in customer care, service delivery, product differentiation, people development, environment and community development.
SriLankan Airline CEO, Manoj Gunawardane, Sri Lanka Tourism, Chairman Bernard Goonetilleke and Mahaweli Reach, Managing Director, Jayantha Panabokke are other members representing Sri Lanka at the PATA.

Mudadeniya said that they are looking at the option to offer one free night for this special airline staff package as a value addition to attract them to Sri Lanka. Sri Lanka Tourism would also launch special programs with international travel agents, tour operators and especially with the media by offering them Familiarization (FAM) tours.

Sri Lanka Tourism also hopes to have a special post-war marketing campaign.

On the participation of the WTM he said that this was Sri Lanka’s biggest delegation for the WTM as the companies want to market themselves exploiting the end of the war.

“WTM is the second largest global tourism global gathering and it opens doors not only for the British sector but to over 200 countries that participate in the event and participation of the event is an investment for the future,” he said.

Minister of Tourism Promotion, Faiszer Mustapha said that President Mahinda Rajapaksa was keen on the promotion of tourism SME sector and the Ministry offered to bear 90 percent of the cost of the participating SMEs.

Palace Hotel Negombo, Director Marion Fernadopulle said that they are participating in the event for the first time and they are doing so since they had to pay only 10 percent of the cost.

“We must thank the Government for this move as the hotel has now got invaluable international exposure,” he said.

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