Market for high fashion jewellery grows:

Stone 'N' String to increase global presence

Charumini de Silva

Mohksha Limited, which caters to the high fashion jewellery market, hopes to increase its global presence under the brand name Stone 'N' String in near future.

The market for high fashion jewellery is growing locally and internationally, as it has become a trend in people's day-to-day lifestyle. "We have bulk orders from countries such as Canada and Australia which shows the demand for our products. This has encouraged us to expand our branch network around the world," Mohksha Limited, Manager - Advertising and Promotion, F. Rawlins told Daily News Business.

There is a great demand for our products from overseas and especially from Muslims living overseas. Therefore we branched out into India and the Maldives and hope to expand further.

But we have still not finalized the list of countries where we could expand our business further, he said.

"We have a vast market in India and we have covered three main states such as Chennai, Hyderabad and Delhi under the brand name Stone 'N' String, he said. "We manufacture all our jewellery in Sri Lanka and our designs can compete with international designs and brands, he said. The reasons for this demand are the unique designs, quality and the guarantee we offer for our customers.

We were the first to introduce fashion accessories for men and now it has become extremely popular. Men's accessories and jewellery have also recorded an increase in sales, he said.

He said there was a slight impact on their business due to the global economic downturn but they overcame the drop in sales and maintained the growth rate.