Musical fiesta at Hikka Fest
Rains first came, followed by the sun and then it was all about the
town 98 kilometers from Colombo -- Hikkaduwa
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YES FM team |
The Hikka Beach Festival 2009 on boards from July 30 to August 2 was
a programming task that YES-FM was all geared for.
From 6am Thursday till 7pm Saturday, 100 percent of normal
programming (music, commercials and the crew's crazy banter) was
transmitted from its sunny shores and it was an experienced no one will
soon forget.
From the engineering department taking on the enormous task to the
sales, marketing and promotions division and the crew experiencing how
it is to come to work at the beach... For three days, YES-FM broadcasted
from the sunny shores, ate, mingled, danced, swam, sunbathed, drummed
and even played beach cricket to the pulsating energy of the Hikka Fest.
The first day of live broadcast was in a way a re-birth... an
experience so different that the crew had to silently pause to realize
that it was all indeed happening.
First, taking on the controls of a console they were so used to,
speaking onto microphones that are so familiar but seeing the endless
blue right before their very eyes.
YES-FM was not just out of the Depanama studio, they were in the
center of the mother of all beach fest! |