NCE workshop
The National Chamber of Exporters of Sri Lanka (NCE) the only private
Sector Chamber which serves exporters in Sri Lanka will conduct a
workshop on Friday, July 31 from 9.30 am to 12.30 pm.
The workshop will provide the management team and those responsible
for developing new global markets with the right tools to understand and
position themselves or their organizations to profit from the global
marketplace in a time of global crisis.
The following topics will be addressed:
Understanding the new, new global economy/global consumer and its
implications for global marketers, how to increase your sales and
profits through global marketing/repositioning in a time of economic
crisis, the challenge of global marketing and competition - developing a
total focus on global marketing, developing a global mindset and the
right competencies in your organization, understanding other cultures -
the key to global marketing success and doing business overseas, how one
of the world’s best known brands entered a major global market - a video
based discussion - what can local organizations learn? and developing a
global marketing plan.
The facilitator of the Workshop will be Chairman, Center for Global
Leadership Inc (USA) Gerard D. Muttukumaru.
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