Leo Burnett wins AME award for fifth consecutive year
Leo Burnett Solutions Inc. (LBSI), the Sri Lanka office of the
internationally acclaimed advertising agency network Leo Burnett
Worldwide, won a bronze at the recently concluded Asian Marketing
Effectiveness (AME) Festival. LBSI has the rare honour of being the only
agency in Sri Lanka to have been recognized at this prestigious festival
for five consecutive years.
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General Manager, Arc Worldwide Chrishani Kotalawela receives
the AME award from President and CEO of Asia Pacific, Ogilvy
Public Relations Worldwide Christopher Graves. |
The two-day Asian Marketing Effectiveness Festival was aligned around
the effectiveness agenda, and was held in Hong Kong in May. The AME
festival rounds up senior clients and agency management to debate
communications effectiveness in Asia-Pacific. The AME awards were judged
by 27 of the region's leading marketeers and media and advertising
agency executives.
The competition, now in its seventh year, is unique in its vision to
recognize brand value and insightful strategies that think about the
consumer, build the product, and package it right to drive sales.
The Leo Burnett award, won for the Average Age promotion for the
Hilton Colombo was for an effectively utilized retail sales promotion to
achieve set marketing objectives to attract diners.
The innovative sales promotion titled 'AVERage' entitled guests to a
discount in accordance with the average age of people at the table. The
promotional idea included the creation of a range of beauty products
named 'AVERage' which contrary to expectations, helped people to look
older.
These products were set up on display at popular shopping malls and
also at the Hilton Colombo.
The spoofed typical beauty promotional stand included promoters in
uniform as well. |
