Goodyear launches new passenger tyre

Designed to provide outstanding mileage on Asia's roads, Goodyear launched DuraPlus for the passenger value segment.

The new tyre has been proven by Goodyear to achieve mileage as much as 100,000 km (mileage projection by Goodyear Testing Division on size 185/65R14 as tested on Thailand roads), setting a new Goodyear standard for tread life in this segment. Incorporating its innovative TredLife Technology, the tyre delivers longer mileage without sacrificing any of the safety and performance objectives that are at the core of all Goodyear tyres.

Business Manager South Asia Jitender Kaul said, "In today's challenging economy, Asian consumers are looking for exceptional value and our extensive research indicates that drivers of smaller passenger vehicles are looking to get longer tread life and more mileage out of their tyres.

More than 100 engineers, physicists, chemical experts and tyre evaluation specialists have worked extensively to develop DuraPlus, providing substantial mileage increase without sacrificing the tyre's safety qualities at a cost adaptable to the targeted passenger value market segment. Maximized rubber volume also enables larger tyre contact with the road, and a higher land to sea ratio tread depth allows for more wearable rubber.

Goodyear DuraPlus features an advanced carbon-based tread compound so the tyre has a higher resistance to frictional wear, further contributing to the tyre's long tread life and increased mileage.