Goodyear launches new passenger tyre
Designed to provide outstanding mileage on Asia's roads, Goodyear
launched DuraPlus for the passenger value segment.
The new tyre has been proven by Goodyear to achieve mileage as much
as 100,000 km (mileage projection by Goodyear Testing Division on size
185/65R14 as tested on Thailand roads), setting a new Goodyear standard
for tread life in this segment. Incorporating its innovative TredLife
Technology, the tyre delivers longer mileage without sacrificing any of
the safety and performance objectives that are at the core of all
Business Manager South Asia Jitender Kaul said, "In today's
challenging economy, Asian consumers are looking for exceptional value
and our extensive research indicates that drivers of smaller passenger
vehicles are looking to get longer tread life and more mileage out of
More than 100 engineers, physicists, chemical experts and tyre
evaluation specialists have worked extensively to develop DuraPlus,
providing substantial mileage increase without sacrificing the tyre's
safety qualities at a cost adaptable to the targeted passenger value
market segment. Maximized rubber volume also enables larger tyre contact
with the road, and a higher land to sea ratio tread depth allows for
more wearable rubber.
Goodyear DuraPlus features an advanced carbon-based tread compound so
the tyre has a higher resistance to frictional wear, further
contributing to the tyre's long tread life and increased mileage.