MICE training program completed

This year's MICE training program of the Sri Lanka Convention Bureau was held at Earls Regency for the seventh consecutive year. The three-day residential course was targeted at personnel engaged in planning, organizing and handling meetings, conferences, exhibitions and events.

The program was conducted by specially flown MICE experts viz Jill Henry from Malaysia, Scott Campbell from the UK and Marcel Ewals from Thailand, with local inputs from Rention de Alwis (Destination Marketing), Dharni Soza (Incentives) and Anuruddha Bandara (special activities).

The professional program covered essential areas of the meetings industry from Research and Information Gathering, Introduction to Conference Industry, Corporate Meetings and Government Meetings, Preparing and Presenting a Bid, Project Planning, Budget and Profit Making, Sponsorship, Sales/Marketing Strategies, Destination Marketing, Promotion of Events, Social Program and Protocol, Incentive Travel, Outdoor Activities for MICE, to Case Studies.

Senior Manager of the Bureau Achini Dandunnage said, 'the program was successful with 40 participants and they were able to gain an insight into the meetings industry through this program'. 'The Bureau has so far provided training to over 350 participants in the tourism and MICE tourism industry in Sri Lanka since 2003,' said Dandunnage.