‘Sri Lanka Small Miracle’ unveiled
Sri Lanka Tourism officially launched its new logo and tagline “Sri
Lanka Small Miracle” yesterday with the ushering of peace in a new era.
Addressing the guests and media via a live feed from Temple Trees at
the launch of Small Miracle at the BMICH, President Mahinda Rajapaksa
declared 2011 as “Visit Sri Lanka Year”.
In keeping with this theme, a series of activities and events have
been planned in 2011 to lure in more tourists to the island.
The President said: “Having regained peace, my vision for development
of tourism has become a reality. The rebranding is an integral part of
the repositioning strategy of Sri Lanka Tourism, and comes at an
opportune time with the dawning of a new era of peace in Sri Lanka,
where there are much expectations and opportunities in the tourism
Managing Director of the Sri Lanka Tourism Promotion Bureau Dileep
Mudadeniya, said “The objective of the Sri Lanka Tourism re-branding
exercise was to create a single core idea that can change people’s
perception of the country.
The challenge faced by Sri Lanka Tourism during the brand strategy
planning session in 2006 was to find an idea that embraces the truth of
the country, which is relevant to the potential visitor; then
communicate that idea through every material item produced, thus
establishing an integrated marketing communication approach,” he said.
Sri Lankan tourism industry has a great potential in the future. In
2008 Sri Lanka Tourism was able to earn economic events worth around US$
nine trillion and we hope that in the future Tourism will be one of the
major foreign exchange earning industry”, Chairman of the Sri Lanka
Tourism Promotion Bureau, Bernard Goonetilleke said.