Daily News Online
 

Saturday, 20 June 2009

News Bar »

News: Free fishing in Jaffna ...        Security: Completion of de-mining process, strengthening of Army must for civilian resettlement ...       Business: NGJA targets Rs 35 b on gem and jewellery exports ...        Sports: Mathews, Dilshan see Lanka into World T20 final ...

Home

 | SHARE MARKET  | EXCHANGE RATE  | TRADING  | SUPPLEMENTS  | PICTURE GALLERY  | ARCHIVES | 

dailynews
 ONLINE


OTHER PUBLICATIONS


OTHER LINKS

Marriage Proposals
Classified
Government Gazette

Three advertising professionals to participate in Cannes Lion 2009

The performance of the local advertising industry was quite impressive, last year but unfortunately due to the global economic downturn, the industry dropped 30 percent in the first quarter of year 2009.

Yet it will take an upward trend with the ushering of peace and the advertising industry will pick up in Sri Lanka, President, International Advertising Association (IAA), Surith Perera told Daily News Business.

“Advertising is an income generating expenditure. The companies which fail to continue their advertising campaigns will be affected by sales and this will have an impact on new customers to their business”, he said.

With the economic development, individual companies will have their own achievements. Since there was a reduction of 30 percent in the advertising industry in the first quarter of 2009 we cannot predict a target in the industry as a whole, but with the improvement of the economy the advertising industry will also improve.

Advertising plays a central role in driving the economy. The media depends on the revenue from the advertising industry.

“The challenges faced during the recession period was to get more companies to continue their advertising campaigns and also to improve the standards and creativity in the advertising industry”, Perera said.

Three young advertising professionals from the Sri Lankan advertising industry were selected to represent the country at the annual Cannes Young Lions Competition and the Roger Hatchuel Academy 2009. Cannes Lion is the largest gathering of worldwide advertising professionals and is the most prestigious annual advertising awards ceremony.

This is the first time that Sri Lanka is participating in the Cannes Lions. The entry levels from Sri Lanka for this global event have increased rapidly. It is also proof that the Sri Lankan advertising industry has equipped itself to meet the new challenges in the marketing communication arena.

There are 21 entries in nine categories for the upcoming Cannes Lions International Advertising Awards Festival. Ms. Surani Perera was chosen to represent Sri Lanka at the Roger Hatchuel Academy while Firzan Mulafer and Lalindra Amarasekera were selected for the annual Cannes young Lions Competition 2009.

 

EMAIL |   PRINTABLE VIEW | FEEDBACK

www.lanka.info
St. Michaels Laxury Apartments
www.apiwenuwenapi.co.uk
LANKAPUVATH - National News Agency of Sri Lanka
www.peaceinsrilanka.org
www.army.lk
www.news.lk
www.defence.lk
Donate Now | defence.lk

| News | Editorial | Business | Features | Political | Security | Sport | World | Letters | Obituaries |

Produced by Lake House Copyright © 2009 The Associated Newspapers of Ceylon Ltd.

Comments and suggestions to : Web Editor