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Government initiates plans for tourism development in Eastern region

Under the eastern development initiative 'Neganahira Udanaya' of President Mahinda Rajapaksa the Ministry of Tourism Development has taken several steps to develop tourism in the Eastern region.


Nilaweli beach

Among them are the promotion of investment in the leisure sector and the promotion of the region as a tourist destination. The Deputy Minister of Tourism Faiszer Musthapha appointed well-known entrepreneur in the leisure industry A. M. Jaufer, as the coordinator for tourism development in the Eastern Region.

Jaufer counts over 10 years experience in the tourism sector. He is also a promoter of foreign investments to the region and has already secured foreign investments for the leisure industry in the East. Jaufer also received the Brand Excellence award 2006 at the SLIM awards.

With the experience gained through participating in several tourism trade fairs in Europe and the Middle East he is planning to bring in more investments and to promote the region as a tourism destination.

He also plans to increase the income of the community in Arugambay, Nilaweli, Pasikudah and in other potential areas in the Eastern region by identifying tourism related industries and assisting them to develop such enterprises.

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