ADVERTORIAL

JWT wins gold and other awards

JWT was crowned five times with gold, three silver and four bronze awards at the Chillies 2009 plus the biggest ever award of the Chillies, the Best of Show.

JWT also took away gold in the campaign of the year, non-traditional media. The clearing of five gold and the Best of Show is a record for any agency taking part at the Chillies. JWT was not among the major honours in the last two years but fired a convincing gain this year to sweep metals in all three categories.

“The true winners of awards are our clients who have the guts to approve and believe in the work we do. To us awards are only justified once a brand has benefited from our work,” Chief Executive Officer, JWT Thayalan Bartlett.

In 2006 JWT was a clear winner with 27 awards but a last minute change in the point system saw victory elude them. Misfortune struck twice as JWT missed being agency of the year for the second time in the short history of the Chillies as it succumbed to the new point system this year too.

“What one must know about the new point system is that when you are obsessively focused on simply winning “agency of the year” you lose out on doing brilliant work because average work with a finalist ranking could add points to make you No. 1.

In effect “you win points but you lose gold,” Thayalan said.

“The Chillies is about recognizing excellence and raising the bar. If this is to stay true it’s important to stay focused on ideas and work that bring this to life. I’m very happy that we did justice to ourselves by entering 23 pieces of our best work and winning 13 metal awards,” Vice President and ECD Chandini Rajaratnam said.

Suntel, Jetwing enter into agreement

Jetwing entered in to an agreement with Suntel Limited provide a comprehensive telecommunication solution for the Jetwing Group.

Suntel’s association with Jetwing started with Jetwing travels in 2002.

The business association grew with time and high service standard experience by the Jetwing Travels made other group companies to switch to Suntel.

The service standard coupled with cutting edge technology delivered to the group enabled the company to face ups and downs of the industry with resource optimization.

Suntel has enabled Jetwing with the latest telecommunication solutions to maintain its competitive advantage as a market leader and trend setter for the Sri Lankan hospitality.

This intelligent solution facilitates Jetwing to fine tune its supply chain and processes around the country and to deliver a world-class service experience to local and foreign visitors. The Tourism industry in Sri Lanka has been affected by the world economic recession and the security concerns in the country, but Jetwing managed to maintain its performances evenly, especially through targeting local visitors.

Faced with this Suntel designed the solution for economization of resources, zero on capital expenditure and optimize operational expenses, whilst maintaining high standard service as per expectation of the customer.

Managing Director, Jetwing Hotels Ruan Samarasinghe said that when it comes to increasing demands from our guests we need reliable partners to work with let it be telecommunication or any other service.

We choose Suntel due to exceptional service levels along with the flexibility offered to us, which suited our line of business with cyclical effects.