Unilever Lanka acquires Wonderlight trademark

Wonderlight Consumer Products Ltd., who invited bids for the sale of its registered trademark 'Wonderlight', a popular brand in the washing soap and detergents category, has accepted the offer made by Unilever Sri Lanka, from among the many bids made.

The sale is restricted to the purchase of the brand name only and does not include any assets or liabilities of the company.

However, in a separate development, Unilever Sri Lanka has agreed to purchase two soap powder packing machines from Wonderlight Consumer Products Ltd.

Unilever Sri Lanka already markets several popular products in the laundry category, including Sunlight, Rin and Surf Excel.

Director, Home Care and Foods of Unilever Sri Lanka Surith Perera, said that Unilever will integrate this brand into its brand portfolio, with specific offerings for each consumer segment.

Unilever Sri Lanka will endeavour to grow this much-loved Sri Lankan brand to its true potential, by using its marketing and distribution strengths to enable the Wonderlight brand to reach a significantly higher number of retail outlets, offering a wider group of consumers the benefit of this 'value for money' option.

"For logistics reasons, the immediate focus is to manufacture and market the laundry soap, with the washing powder and scourers to follow", said Perera.

Wonderlight Consumer Products Ltd., the previous owner of the brand said that difficulties faced in rising production costs and several other factors have made sustaining the growth of the brand untenable. The proceeds from the sale will be used to settle all creditors, provide adequate compensation for workers and to discharge all other dues," they said.