Nokia pledges more investments
Anjana SAMARASINGHE
Sri Lanka is one of the most lucrative markets for Nokia and the
company continues to invest in the local market.
Sales and Channel Development Manager, Nokia EA Md. Mesbahuddin, said
that Nokia will continue to invest in Sri Lanka as it is an important
market compared to other markets in the region.
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Customers take a close look at the latest devices at the
Nokia store |
The local telecommunication industry is equipped with 3G and 3.5G.
The local industry is fast in adopting the latest technologies, which
creates immense business opportunities for Nokia, he said.
Nokia will invest heavily on brand building, market research and
improve the retail business in the Sri Lankan market.
Investing on market surveys is important to identify local customer
needs and the latest trends in the market and Nokia will focus more on
this, he said. Gray market exists in every market and it is difficult to
eliminate the gray market completely.
However, the industry needs the assistance from the government to
mitigate the gray market.
The local tax rate on mobile phones is still high and bringing the
tax rate down will make mobile phones more affordable to customers where
it will prevent customers moving towards the gray market, he said. Nokia
launched its first branded store in Sri Lanka on Wednesday. This store
offers an extensive range of Nokia devices and accessories with expert
advice and the assurance of authenticity.
Retail Development Manager, Nokia EA Sajid Rizwan Matin said that
during an economic downturn companies need to continue their
investments. But they have to prioritise their investments.
Investing on retail business is important and the Nokia branded store
is part of enhancing our retail business in Sri Lanka.
“We expect to invest more on Nokia stores in Sri Lanka and these
stores will be located out of Colombo”, he said. |
