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DateLine Monday, 29 December 2008

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LAUGFS to launch Loyalty Card

LAUGFS Loyality Card is scheduled to be issued to LAUGFS “Sunup” super market customers.

The loyality card holders are entitled to enjoy special benefits as well as a ten per cent discount from the companies belong to Laugfs Holdings, said Director - CEO Laugfs Sunup Supermarket, Ravindra Dahanayaka.

He said that weekend packages in LAUGFS resorts, discount on fuel and servicing at the LAUGFS fuel and service stations are some of the benefits offered to the “loyality card holders”, he said.

“Sunup” supermarket chain which has 25 supermarkets islandwide opened two new supermarkets in Marawila and Delgoda.

Another two super markets will be opened soon in Nedimale and Chilaw. More than three hundred items are being offered by the “Sunup” chain at the lowest price in the market by giving amazing discounts during the Christmas and New Year season upto January 10, said General Manager LAUGFS Sunup Supermarket Ltd. T. T. Gunasingha.

He said that by reducing the company’s profit margin, ten per cent discount is being given now for perishable items such as meat, fish, fruits, and vegetables.

LAUGFS Sunup canned fish which is imported from Chile sells offering a 15% discount, he said.

Maliban draw winner

Maliban, the perennial family favourite and trusted for generations by households across the country, launched an islandwide promotion whereby anyone who dispatched a total of 5 Maliban Cream Cracker wrappers to the Maliban head office was entitled to take part in a draw.

The winner of the grand draw would be the lucky recipient of either a brand new Suzuki Swift car or else it’s equivalent in cash.

The winner was D.S.P Perera from Yakkala, who opted for a cash prize instead of the car and received the sum of Rs 2.5 million from Director, Maliban Biscuit Manufacturies, A.G.T.D Samaraweera at a ceremony held at the Maliban head office in Ratmalana.

The promotion was launched for several reasons. “ The new Maliban Cream Cracker has been a resounding success with our customers and we wanted to reward them for their loyalty towards the Maliban brand, whilst further attracting new customers”, said Samaraweera.

“Great brands were founded on a simple promise, in short - ‘Hitha Pirenna’. A believable positioning statement, coupled with focused and intense execution. One generally eats a Cream Cracker as a hunger stopper, it is an in between meals product.

However Maliban Cream Crackers focus on the satisfaction one gets when consuming the biscuit; ‘Hitha Pirenna’; a promise which has been more than fulfilled, judging by the reaction of the consumer towards this product”.

Apart from the grand draw, since the launch of the promotion in September there have been weekly draws with Maliban Cream Cracker consumers winning fridges, washing machines, grinders, microwave ovens, gold sovereigns and more.

Even if you had won a prize earlier on in the promotion, this did not prevent you from continuing to send in your Maliban Cream Cracker wrappers in the hope of winning the grand prize as well, and judging by the tremendous response, this is just what the Maliban consumer did.

According to Samaraweera, the Company’s key strength right throughout it’s long history has been it’s emphasis on quality. “From the inception Maliban has focused on quality which has in turn built trust and loyalty amongst generations of consumers.

This has been made possible because the House of Maliban has always been a brand close to the consumers heart and the success of this promotion is a further reinforcement of our commitment to giving the consumer a quality, great tasting Cracker which is on par with any international product”.

BoI signs up three projects

The Board of Investment of Sri Lanka granted investment approval for three new projects. Chairman/Director General Dhammika Perera signed the agreements on behalf of the BOI and formally presented the BOI Certificate of Registrations to the investors.

Kings Estate (Private) Limited signed the agreement to construct a luxury housing scheme in the Puttalam District. The housing scheme is an initial investment of US $ 650,000 and will be comprised 35 luxury houses.

These two-storeyed individual houses will be constructed in 4 modern elegant designs. Construction is expected to commence in April 2009. The housing scheme is expected to be completed in 4 years and will be constructed in 2 phases. Director Keith Andrew Page signed the agreement on behalf Kings Estate (Private) Limited.

The BOI also signed the following agreements with Sanken International and CIC Agri Produce Marketing.

Sanken International (Private) Limited signed an agreement to set up a regional Operating Headquarters. The venture is an initial investment of US $ 450,000. The Headquarters located in Colombo 7 will provide business planning and coordination services and financial planning and treasury management in relation to construction and property development to two of its subsidiaries.

The subsidiary located in Australia is engaged in property development while the Indian subsidiary is engaged in construction. Chairman Sanken Lanka Mahen Weerasekara and General Manager/Managing Director of Sanken Lanka Ranjith Gunatilleke signed the agreement on behalf of the company.

An agreement to set up a project to cultivate banana for export was also signed with CIC Agri Produce Marketing. Agri Produce Marketing is an investment Rs. 55 million generating employment opportunities for 200. The Banana cultivation will be carried out in a 100 Acre land in Dambulla.

The venture will export fresh bananas to markets in Middle East, Japan and European countries. The Directors of the company Waruna Madawananrachchi and Jagath Bopage signed the agreement on behalf of the company.

ComBank’s e-Exchange users to win cash prizes

The Commercial Bank of Ceylon will distribute a whopping Rs. 1.2 million among 12 lucky recipients of remittances via the bank’s e-Exchange Instant Money Transfer Service during an extended festive season, the Bank announced this week.

The winners to be selected at four monthly draws will share this fortune, each winning Rs.100,000.

All customers who receive money through Commercial Bank’s e- Exchange service during the period between December 21, 2008 to April 15, 2009 will be automatically eligible for the draws and three winners will be selected each month, Commercial Bank’s Senior Manager for e-Banking Pradeep Banduwansa said. “With this promotion, our customers will be celebrating well beyond Christmas and into the National New Year,” he said.

ComBank e-Exchange is a sophisticated yet low cost real time on-line money transfer facility which is made available to remitters through a network of agents in over 50 countries worldwide. Those receiving money through this facility can collect the proceeds of the remittances from any of Commercial Bank’s 170 computer-linked branches islandwide.

Proceeds can be collected even on holidays through the bank’s Holiday Banking Centres and at any of the Super Market counters numbering 28 and even on Saturdays at the Saturday Banking Centres. Even non-customers of Commercial Bank can receive inward remittances direct or to their accounts with other banks in Sri Lanka.

Incorporated in 1969, Commercial Bank of Ceylon PLC owns a network of 170 computer-linked branches, supermarket banking outlets and service centres, and 335 ATMs in Sri Lanka. The Bank was recently named one of the top 1000 banks of the world and ranked 155th in the world on soundness, by ‘The Banker’, a top-notch global banking magazine.


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