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LAUGFS to launch Loyalty Card
Ananda Wedaarachchi
LAUGFS Loyality Card is scheduled to be issued to LAUGFS “Sunup”
super market customers.
The loyality card holders are entitled to enjoy special benefits as
well as a ten per cent discount from the companies belong to Laugfs
Holdings, said Director - CEO Laugfs Sunup Supermarket, Ravindra
Dahanayaka.
He said that weekend packages in LAUGFS resorts, discount on fuel and
servicing at the LAUGFS fuel and service stations are some of the
benefits offered to the “loyality card holders”, he said.
“Sunup” supermarket chain which has 25 supermarkets islandwide opened
two new supermarkets in Marawila and Delgoda.
Another two super markets will be opened soon in Nedimale and Chilaw.
More than three hundred items are being offered by the “Sunup” chain at
the lowest price in the market by giving amazing discounts during the
Christmas and New Year season upto January 10, said General Manager
LAUGFS Sunup Supermarket Ltd. T. T. Gunasingha.
He said that by reducing the company’s profit margin, ten per cent
discount is being given now for perishable items such as meat, fish,
fruits, and vegetables.
LAUGFS Sunup canned fish which is imported from Chile sells offering
a 15% discount, he said.
Maliban draw winner
Maliban, the perennial family favourite and trusted for generations
by households across the country, launched an islandwide promotion
whereby anyone who dispatched a total of 5 Maliban Cream Cracker
wrappers to the Maliban head office was entitled to take part in a draw.
The winner of the grand draw would be the lucky recipient of either a
brand new Suzuki Swift car or else it’s equivalent in cash.
The winner was D.S.P Perera from Yakkala, who opted for a cash prize
instead of the car and received the sum of Rs 2.5 million from Director,
Maliban Biscuit Manufacturies, A.G.T.D Samaraweera at a ceremony held at
the Maliban head office in Ratmalana.
The promotion was launched for several reasons. “ The new Maliban
Cream Cracker has been a resounding success with our customers and we
wanted to reward them for their loyalty towards the Maliban brand,
whilst further attracting new customers”, said Samaraweera.
“Great brands were founded on a simple promise, in short - ‘Hitha
Pirenna’. A believable positioning statement, coupled with focused and
intense execution. One generally eats a Cream Cracker as a hunger
stopper, it is an in between meals product.
However Maliban Cream Crackers focus on the satisfaction one gets
when consuming the biscuit; ‘Hitha Pirenna’; a promise which has been
more than fulfilled, judging by the reaction of the consumer towards
this product”.
Apart from the grand draw, since the launch of the promotion in
September there have been weekly draws with Maliban Cream Cracker
consumers winning fridges, washing machines, grinders, microwave ovens,
gold sovereigns and more.
Even if you had won a prize earlier on in the promotion, this did not
prevent you from continuing to send in your Maliban Cream Cracker
wrappers in the hope of winning the grand prize as well, and judging by
the tremendous response, this is just what the Maliban consumer did.
According to Samaraweera, the Company’s key strength right throughout
it’s long history has been it’s emphasis on quality. “From the inception
Maliban has focused on quality which has in turn built trust and loyalty
amongst generations of consumers.
This has been made possible because the House of Maliban has always
been a brand close to the consumers heart and the success of this
promotion is a further reinforcement of our commitment to giving the
consumer a quality, great tasting Cracker which is on par with any
international product”.
BoI signs up three projects
The Board of Investment of Sri Lanka granted investment approval for
three new projects. Chairman/Director General Dhammika Perera signed the
agreements on behalf of the BOI and formally presented the BOI
Certificate of Registrations to the investors.
Kings Estate (Private) Limited signed the agreement to construct a
luxury housing scheme in the Puttalam District. The housing scheme is an
initial investment of US $ 650,000 and will be comprised 35 luxury
houses.
These two-storeyed individual houses will be constructed in 4 modern
elegant designs. Construction is expected to commence in April 2009. The
housing scheme is expected to be completed in 4 years and will be
constructed in 2 phases. Director Keith Andrew Page signed the agreement
on behalf Kings Estate (Private) Limited.
The BOI also signed the following agreements with Sanken
International and CIC Agri Produce Marketing.
Sanken International (Private) Limited signed an agreement to set up
a regional Operating Headquarters. The venture is an initial investment
of US $ 450,000. The Headquarters located in Colombo 7 will provide
business planning and coordination services and financial planning and
treasury management in relation to construction and property development
to two of its subsidiaries.
The subsidiary located in Australia is engaged in property
development while the Indian subsidiary is engaged in construction.
Chairman Sanken Lanka Mahen Weerasekara and General Manager/Managing
Director of Sanken Lanka Ranjith Gunatilleke signed the agreement on
behalf of the company.
An agreement to set up a project to cultivate banana for export was
also signed with CIC Agri Produce Marketing. Agri Produce Marketing is
an investment Rs. 55 million generating employment opportunities for
200. The Banana cultivation will be carried out in a 100 Acre land in
Dambulla.
The venture will export fresh bananas to markets in Middle East,
Japan and European countries. The Directors of the company Waruna
Madawananrachchi and Jagath Bopage signed the agreement on behalf of the
company.
ComBank’s e-Exchange users to win cash prizes
The Commercial Bank of Ceylon will distribute a whopping Rs. 1.2
million among 12 lucky recipients of remittances via the bank’s
e-Exchange Instant Money Transfer Service during an extended festive
season, the Bank announced this week.
The winners to be selected at four monthly draws will share this
fortune, each winning Rs.100,000.
All customers who receive money through Commercial Bank’s e- Exchange
service during the period between December 21, 2008 to April 15, 2009
will be automatically eligible for the draws and three winners will be
selected each month, Commercial Bank’s Senior Manager for e-Banking
Pradeep Banduwansa said. “With this promotion, our customers will be
celebrating well beyond Christmas and into the National New Year,” he
said.
ComBank e-Exchange is a sophisticated yet low cost real time on-line
money transfer facility which is made available to remitters through a
network of agents in over 50 countries worldwide. Those receiving money
through this facility can collect the proceeds of the remittances from
any of Commercial Bank’s 170 computer-linked branches islandwide.
Proceeds can be collected even on holidays through the bank’s Holiday
Banking Centres and at any of the Super Market counters numbering 28 and
even on Saturdays at the Saturday Banking Centres. Even non-customers of
Commercial Bank can receive inward remittances direct or to their
accounts with other banks in Sri Lanka.
Incorporated in 1969, Commercial Bank of Ceylon PLC owns a network of
170 computer-linked branches, supermarket banking outlets and service
centres, and 335 ATMs in Sri Lanka. The Bank was recently named one of
the top 1000 banks of the world and ranked 155th in the world on
soundness, by ‘The Banker’, a top-notch global banking magazine. |