Harpic latest product out
Harpic has won the trust of the Sri Lankan housewives with a range of
products. Recently Harpic announced its latest improved to the premium
toilet cleaning range in the form of Harpic Optithick.
Shenali Wickramaaratchi, handing over ‘Harpic Opti Thick to
Managing Director Reckitt Benckiser Sri Lanka Reazul
Chowdhury. Also in the picture are Sales Director Sinclair
Cruse, marketing Director Zakaria Ahmed and Finance Director
This latest innovation is a result of Reckitt Benckiser having the
best interest of the housewife in mind and our commitment towards the
continuous improvement of our products. The undisputed leader in its
category Harpic is indeed the toilet care expert," stated Reazul
Chowdhury, Managing Director, Reckitt Benckiser.
Harpic enjoys market leadership in its category and won recognition
as the Household Care Brand of the Year at the SLIM-Neilson Peoples
Award for the year 2008. Harpic is a household name in over 180
countries. Marketing Director Zakaria Ahamed, said "The new Harpic
liquid comes with the optimum formulation, spreads the liquid evenly and
lasts longer on the surface thereby removes germs stains and odor. Hence
the best just got better."
"As market leader in the Toilet Cleaning segment we owe it to our
consumers to continue bringing new innovation to the product range. New
Harpic Opti Thick is the outcome of this. We are confident that the new
product with its unique formulation will prove very popular with our
consumers." said Manager Surface Care Category Shenali Wickramaaratchi.
Reckitt Benckiser is the world's No one in household cleaning with
many renowned brands that have become essential items in the household.