Eagle recognised at 'Best Corporate Citizens Awards 2008'

Once again Eagle was recognised for its deep commitment to corporate social responsibility and was adjudged 2nd in the "less than Rs. 10 billion turnover" category.

This category is a new award segment introduced this year. The Award was presented by the Ceylon Chamber of Commerce at the 'Best Corporate Citizens Awards 2008' held at the Cinnamon Grand Hotel recently.

Eagle pioneered and practiced Corporate Social Responsibility (CSR), long before it became the buzzword it is today. Eagle's CSR initiatives are designed to benefit the nation. Being "ethical and socially responsible" is a vital core-value of the company.

Eagle is not merely a commercial establishment engaging in CSR, but an entity driving the nation forward through a value-system. Eagle's CSR is consistent, comprehensive, and consciously impacts the country with a profound commitment towards building a better society.

AGM Marketing and Planning Amal Perera comments "At Eagle CSR is part of the value-system which its corporate-culture pivots on and is a way-of-life. It runs in the veins of every member of the Eagle family. It goes beyond business objectives to create a continuous impact on society.

It is the driving-force behind all activities ensuring sincerity and absence of undue publicity vis-...-vis CSR expenditure. Eagle CSR is not mere tactical image-enhancement"

Some endeavours are in fact totally devoid of any form of publicity. Eagle's grass-roots, school development endeavours spanning over 15 years are devoid of media-hype, as are training of intermediary's staff and Eagle Sports Club activities such as blood donation campaigns.

Managing Director - Deepal Sooriyaarachchi said "Caring, the very essence of the Eagle brand is embodied in our tag-line "Come under our wing". Eagle's comprehensive CSR initiatives, significant investments made and trust funds established to ensure long-term continuity, are a reflection of this caring. Eagle ensures the long-term continuity of its ventures, by setting aside 1per cent of the preceding 3 year's profits. As from the very inception we will continue to strengthen and ensure the long-term sustainability of our CSR endeavours with consistent focus".

In 2006 Eagle was ranked Asia's number 1 for CSR in the industry by Asia Insurance Review, in light of Eagle's policy of 'CSR without fanfare'.

Eagle was also ranked among the 10 Best Corporate Citizens by the Ceylon Chamber of Commerce, for 3 consecutive years. Eagle's strategy on Corporate Social Responsibility is in line with Aviva's. Aviva's CSR strategy ensures that it acts responsibly over the long-term in how it does business. For Aviva, CSR involves the responsible management of relationships with customers, employees, suppliers and shareholders. It also means managing the impact Aviva has upon society and the environment, he also said.