Reggie Candappa Awards fetes talent
The advertising industry toasted the life and legacy of industry
legend Reggie Candappa at the 5th Reggie Candappa Creative Awards (RCCA)
which was held on Wednesday at the Ceylon Continental Hotel and brought
together the big and small of Sri Lanka's advertising industry and other
glitterati in a unified appreciation of the craft of advertising.
Popularly known as the 'Reggies', the awards ceremony this year
commenced with an audio visual that portrayed the life and work of
Reggie Candappa, closely followed by a brilliant skit that was in line
with this year's creative theme for the Reggies - 'Is your craft in
Place?' - a satirical play on all those elements that need to come
together for a successful campaign.
Daughter of Reggie Candappa and Founder Member of the Reggie Candappa
Foundation for the Arts, Neela Marikkar shared her thoughts on the
awards this year, "The Reggies have grown in stature and recognition
every year since its inception and we have seen the craft of advertising
get better and better.
We are delighted to facilitate the Reggies year after year, giving
the industry a platform where their creative work can be recognized and
rewarded as a pure craft.
The Reggie Candappa Foundation for the Arts will continue to serve as
a catalyst in improving the creative artistry of the industry and
inspire it to reach new levels of excellence. "
The Reggie Candappa Creative Awards are indeed a fitting tribute to
the life and work of a man who flamboyantly but modestly stood as the
figurehead of Sri Lanka's advertising industry for nearly half a
century. By rewarding and recognizing people striving for excellence in
a craft that he loved and made a life's work of, the 'Reggies' help keep
his dreams for Sri Lanka's ad industry alive.
The Reggie Candappa Creative awards was founded by the Reggie
Candappa Foundation for the Arts in memory of the late 'Godfather of
Advertising' to nurture and encourage the craft of advertising and
ensure that work displaying true artistry are recognized and rewarded.
Holding the first Reggie Candappa Awards in 2004, The Reggie Candappa
Foundation for the Arts has now made the "Reggies" an annual event,
extending its scope and impact on the industry.
As the foundation strives to bolster the creative talent available in
the industry, it also aims to create Scholarships and Exclusive
Programmes on Creative Arts to assist the next generation of creatives
to gather grounding in the craft.
The Winners
Agency/Production Winner 1st 2nd Merit
House Runner-up Runner-up Award
Leo Burnett Solutions 1 7 10 3
Grant McCann Erickson 3 3 5 2
J. Walter Thompson 1 3 2
Odlovfx 1 1
Triad Advertising 1
Video Image 1 1
Lowe LDB 2
Dilshard Ahmed 1 |
