Ceylinco Life 'Service Brand of the Year' for 3rd time
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Ceylinco Life’s award winning marketing team
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Life insurance leader Ceylinco Life has re-affirmed the strength of
its corporate brand, winning the 'Service Brand of the Year' award at
the annual Brand Excellence Awards presented by the Sri Lanka Institute
of Marketing (SLIM).
The Gold award in the Services category, the 'Service Brand of the
Year' is one of the top three awards presented by the institute
alongside the 'Product Brand of the Year' and the overall 'Brand of the
Year' award.
Ceylinco Life also took the Bronze this year in the SLIM 'Local Brand
of the Year' Award presented to the best among home-grown Sri Lankan
brands in the fray, continuing its strong showing over the years at this
prestigious competition.
This was the third Gold in the 'Service Brand of the Year' category
won by Ceylinco Life since 2004. The company also won the overall Brand
of the Year award in 2005, and has been adjudged Local Brand of the Year
once before in 2005.
"Our performance at the SLIM Brand Excellence Awards is truly
exemplary and is a fitting reward for all the hard work that goes into
building Ceylinco Life as corporate brand," said Director of Ceylinco
Life T. Ranasinghe. "Great brands are backed by exceptional business
performance, responsible citizenship and community acceptance, and
people at all levels of the company play a role in taking the brand to
these heights."
Among the other contenders for the Service Brand of the Year award
were top brands in mobile communications, banking, retail and media. |
