Sanath to lead re-branding of KVC products

CIC Agribusinesses launched the range of KVC Products to the market following the acquisition of Kelani Valley Canneries Limited in May this year.

The launch of KVC Products will be supported by a strong promotional campaign in the media where popular Sri Lanka Cricketer Sanath Jayasuriya and his family will be featured. Sanath Jayasuriya was signed-up as a brand Ambassador of CIC Agribusinesses in September this year. CIC Agribusinesses manages over 2,500 acres of farms in the North Central Province and provides most of the fruits that are required for the production of the KVC products. The Company has also acquired a further fifty acres in the Up Country area for this purpose.