Author of Strategies of the Serengeti here
CIMA Sri Lanka announced the arrival of Stephen Berry author of the
book Strategies of the Serengeti to Sri Lanka.
Stephen Berry is a qualified speaker, consultant, trainer and
international MBA lecturer in business strategy. Previously a finance
director and banker, Stephen has worked in the harsh climates of the
corporate Serengeti's of our business world and brings practical skills
and processes for real life rather than academia.
He takes some complicated strategic ideas and brings them to life
with the analogy of the Serengeti animals.
This makes the learning memorable, colourful and unique. The vast
range of available strategies become apparent and the 'words of the
animals' give us strong intellectual reasons for considering them.
In the half day programme designed for CEOs, directors, senior
mangers and those who will soon have such responsibilities,
international trainer and conference speaker Stephen Berry will unpack
the business secrets of some of the worlds strategy experts.
These experts have not just practiced success for decades - but for
centuries and possibly millennia.
They are the animals of the Serengeti - the lion, cheetah,
rhinoceros, hippopotamus and others.
Each is stunningly successful with a record unparalleled by any of
our human organisations. Stephen's book 'Strategies of the Serengeti'
has been read by a number of influential business people on both sides
of the Atlantic and his speeches have been heard in the USA, UK and many
European countries.
The analogy of the animals enables us to see strategic options in a
more accessible and comprehensive way. There is no one strategy for
success - the subtle blending of strategies to fit your own
organisational strengths is vital - if the lion tries to copy the
giraffe he would be extinct, if the hippopotamus tried to be a cheetah
he would not last.
The key to success is the right strategy in the right place.
The Strategies of the Serengeti approach shows us the options
available and gives strong suggestions for success.
Participating companies will gain a refreshingly different approach
to business strategy formulation, an appreciation of a wide range of
available strategies, a detailed look at some of these, a range of
practical tools for strategic analysis and formulation, innovative
strategy in a format which one will remember for a long time. This
programme is scheduled to be held on November 20 at the CIMA Auditorium. |