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Author of Strategies of the Serengeti here

CIMA Sri Lanka announced the arrival of Stephen Berry author of the book Strategies of the Serengeti to Sri Lanka.

Stephen Berry is a qualified speaker, consultant, trainer and international MBA lecturer in business strategy. Previously a finance director and banker, Stephen has worked in the harsh climates of the corporate Serengeti's of our business world and brings practical skills and processes for real life rather than academia.

He takes some complicated strategic ideas and brings them to life with the analogy of the Serengeti animals.

This makes the learning memorable, colourful and unique. The vast range of available strategies become apparent and the 'words of the animals' give us strong intellectual reasons for considering them.

In the half day programme designed for CEOs, directors, senior mangers and those who will soon have such responsibilities, international trainer and conference speaker Stephen Berry will unpack the business secrets of some of the worlds strategy experts.

These experts have not just practiced success for decades - but for centuries and possibly millennia.

They are the animals of the Serengeti - the lion, cheetah, rhinoceros, hippopotamus and others.

Each is stunningly successful with a record unparalleled by any of our human organisations. Stephen's book 'Strategies of the Serengeti' has been read by a number of influential business people on both sides of the Atlantic and his speeches have been heard in the USA, UK and many European countries.

The analogy of the animals enables us to see strategic options in a more accessible and comprehensive way. There is no one strategy for success - the subtle blending of strategies to fit your own organisational strengths is vital - if the lion tries to copy the giraffe he would be extinct, if the hippopotamus tried to be a cheetah he would not last.

The key to success is the right strategy in the right place.

The Strategies of the Serengeti approach shows us the options available and gives strong suggestions for success.

Participating companies will gain a refreshingly different approach to business strategy formulation, an appreciation of a wide range of available strategies, a detailed look at some of these, a range of practical tools for strategic analysis and formulation, innovative strategy in a format which one will remember for a long time. This programme is scheduled to be held on November 20 at the CIMA Auditorium.

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