MIG Retail Summit today

The retail sector Market Interest Group (MIG) of The Chartered Institute of Marketing Sri Lanka Region has organized a retail summit under the theme "Delivering Retail Wins - Through Great Supply Chain Strategies, Retail Thinking and Shopper Understanding" and will be held today (7) from 8.30 am to 4.30 pm at Waters Edge, Battaramulla.

The Summit will be addressed by Consultant, Supply Chainlabs, Vietnam, Teiman Nieuwoudt, Customer Development Director of Unilever Sri Lanka & Head of Corporate Integration and Market Interest Groups of CIM Sri Lanka Region, Asanga Ranasinghe and Trade & Shopper Marketing Director of Ogilvy Action, Asia Pacific Region, Manila Khuller.

While the retail sector is fairly mature in their endeavours in marketing themselves, the traditional retailer is well behind in approaching his business in a professional manner. The MIG Retail Sector of The Chartered Institute of Marketing, Sri Lanka Region has identified the need for the further development of these skills within the retail community.

The event will explore the four pillars of modern trade, i.e., shopper understanding, Supply Chain Management, Point of Purchase (POP) and conflict to collaboration; illustrated through various case studies around the world.