Cargills Food City 25th anniversary:
Celebration of a lifetime begins with 25 new Cargills Food Cities in
Anniversary road show ‘Doren Dorata’ from today - first stop
Cargills (Ceylon) PLC is marking Cargills Food City’s 25th
anniversary celebration by taking investment to the East with the launch
of the first of its 25 new outlets in Batticaloa. The outlet launches
would be accompanied by the Doren Dorata Road Show partnered by Sirasa
FM covering 360 locations in 60 days.
Executive Director of Retail at Cargills (Ceylon) PLC Sidath Kodikara
explaining why the company is beginning its celebration in the East,
said: “As a responsible corporate citizen which is consistently focused
on creating value for local communities we identified the importance of
investing in the East.
So the first of our new outlets would open in Batticaloa, Ampara and
Trincomalee and through this we are investing more than Rs 100 million
in the East creating new jobs and new opportunities for entrepreneurs
and farmers in the region.
He noted: “From there we proceed on a countrywide Doren Dorata road
show covering initially the 25 new outlets. In total more than 360
locations would be covered with a Food City being the central stop over.
But we aim to take our celebrations to at least seven villages and towns
close to each Food City,” he explained.
The Cargills Food City mobile party promises to be full of excitement
and entertainment with Sirasa FM Sri Lanka’s number one Radio Channel
coming on board for the celebrations.
Through this road show Cargills Food City is giving rural farmers and
entrepreneurs the chance to win valuable prizes worth more than Rs. 5
“All our listeners have to do is tune into Sirasa FM for live updates
find out when the Road show is coming to their village or town. Then
they just have to list down the five lowest priced items at Cargills
Food City attach bill from Food City worth Rs. 200 or more and drop it
off with the Road show team visiting their area” Channel Head of Sirasa
FM S.M. Marikkar said.
“At the end of the road show, we will have a lucky draw on selected
correct entries and Cargills Food City will be giving away prizes that
would be valuable to our rural farming communities,” Marikkar said.
The gifts include tractors, dimo batta vehicles, three wheelers,
land-masters, boats and other agriculture related equipment,
specifically targeting the needs of rural agriculture communities.
“With this Doren Dorata road show we want to strengthen the
relationship we have built with rural Sri Lanka and its agriculture
communities. We want them to be a part of the celebration as well as
gain value from their participation just as they have gained value from
their partnership with Cargills. Even in our celebration we want to make
sure we create value for all stakeholders of our business. That is how
Cargills Food City does business and that is how we celebrate our
success,” explained Sidath Kodikara, the man behind the overwhelming
celebration that promises to be a once in a life time experience.
Cargills partners thousands of farmers and small holder entrepreneurs
through its unique backward integration system. Cargills Food City uses
its widespread retail network covering 148 locations, coupled with its
direct link with the agricultural community and small and medium
entrepreneurs to bring affordable and nutritious food to Sri Lankans.
The company first ventured into organised retail in 1983 changed the
norm by taking what was traditionally an ‘affluent’ focused business to
the masses. Today this strategy has accrued benefits to not only the
company’s shareholders but its consumers as well as local communities.
“But this is just the beginning of our celebration. Our customers are
in for some amazing prizes and surprises in the coming months with total
give-aways topping Rs 38 million,” said Sidath Kodikara, Executive
Director- Retail of Cargills (Ceylon) PLC.