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Cargills Food City 25th anniversary:

Celebration of a lifetime begins with 25 new Cargills Food Cities in 25 days

Anniversary road show ‘Doren Dorata’ from today - first stop Batticaloa!

Cargills (Ceylon) PLC is marking Cargills Food City’s 25th anniversary celebration by taking investment to the East with the launch of the first of its 25 new outlets in Batticaloa. The outlet launches would be accompanied by the Doren Dorata Road Show partnered by Sirasa FM covering 360 locations in 60 days.

Executive Director of Retail at Cargills (Ceylon) PLC Sidath Kodikara explaining why the company is beginning its celebration in the East, said: “As a responsible corporate citizen which is consistently focused on creating value for local communities we identified the importance of investing in the East.

So the first of our new outlets would open in Batticaloa, Ampara and Trincomalee and through this we are investing more than Rs 100 million in the East creating new jobs and new opportunities for entrepreneurs and farmers in the region.

He noted: “From there we proceed on a countrywide Doren Dorata road show covering initially the 25 new outlets. In total more than 360 locations would be covered with a Food City being the central stop over. But we aim to take our celebrations to at least seven villages and towns close to each Food City,” he explained.

The Cargills Food City mobile party promises to be full of excitement and entertainment with Sirasa FM Sri Lanka’s number one Radio Channel coming on board for the celebrations.

Through this road show Cargills Food City is giving rural farmers and entrepreneurs the chance to win valuable prizes worth more than Rs. 5 million.

“All our listeners have to do is tune into Sirasa FM for live updates find out when the Road show is coming to their village or town. Then they just have to list down the five lowest priced items at Cargills Food City attach bill from Food City worth Rs. 200 or more and drop it off with the Road show team visiting their area” Channel Head of Sirasa FM S.M. Marikkar said.

“At the end of the road show, we will have a lucky draw on selected correct entries and Cargills Food City will be giving away prizes that would be valuable to our rural farming communities,” Marikkar said.

The gifts include tractors, dimo batta vehicles, three wheelers, land-masters, boats and other agriculture related equipment, specifically targeting the needs of rural agriculture communities.

“With this Doren Dorata road show we want to strengthen the relationship we have built with rural Sri Lanka and its agriculture communities. We want them to be a part of the celebration as well as gain value from their participation just as they have gained value from their partnership with Cargills. Even in our celebration we want to make sure we create value for all stakeholders of our business. That is how Cargills Food City does business and that is how we celebrate our success,” explained Sidath Kodikara, the man behind the overwhelming celebration that promises to be a once in a life time experience.

Cargills partners thousands of farmers and small holder entrepreneurs through its unique backward integration system. Cargills Food City uses its widespread retail network covering 148 locations, coupled with its direct link with the agricultural community and small and medium entrepreneurs to bring affordable and nutritious food to Sri Lankans.

The company first ventured into organised retail in 1983 changed the norm by taking what was traditionally an ‘affluent’ focused business to the masses. Today this strategy has accrued benefits to not only the company’s shareholders but its consumers as well as local communities.

“But this is just the beginning of our celebration. Our customers are in for some amazing prizes and surprises in the coming months with total give-aways topping Rs 38 million,” said Sidath Kodikara, Executive Director- Retail of Cargills (Ceylon) PLC.

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