Public lecture
Marketing expert and Director of Postgraduate Institute of Management
(PIM) Dr. Uditha Liyanage will deliver a public lecture of the Centre
for Banking Studies of the Central Bank of Sri Lanka at its Auditorium,
Sri Jayewardenepura Mawatha, Rajagiriya on Thursday, October 30, 2008 at
5.00pm on "The Essence of Strategy : Beyond Economics".
Liyanage will first attempt to explode popular myths surrounding the
process of strategy-development for a corporate entity, brand or even a
nation. Trying to be the best in a given territory is one such popular
myth.
Equating strategy with vision and mission is another. The centrality
of a strategic position and strategic action flowing from it, Dr. Uditha
Liyanage argues is the essence of strategy.
Ruhunu Expo exhibition
The Sri Lanka Export Development Board will organise three regional
trade exhibitions in Hambantota, Polonnaruwa and Badulla during next
nine months period under the theme Gamin Lowata and Sri Lanka Expo -
2009 Exhibition in Colombo in November 2009 under the theme "Sri Lankan
Pride Across the World".
The first Regional Expo exhibition along with other relevant
activities will be held in the Suchi National School in Hambantota on
December 13 and 14. |