Britannia enters local market

Anuradha KODAGODA

Britannia, one of the leading confectionary manufacturers in India will enter the Sri Lankan market.

Vice President, New Business Development, Britannia, Athul Sinha said they will come to a partnership with Luckyland for this purpose. “We will manufacture our products locally using the resources of the Luckyland factory in Kundasale,” he said.

“With Sri Lanka having one of the highest per capita biscuit consumptions in Asia, Britannia Lanka aims to provide consumers a range of biscuits at an affordable price.”

Managing Director, Vinita Bali in a message said Sri Lanka is a country with tremendous scope for both the biscuit industry and for investors.

“We will also commence local manufacturing operations that we believe will further develop biscuit making in the country and may even lead to the introduction of new flavours and varieties of healthy biscuits specially designed for the Sri Lankan palate.”

Britannia is ranked as the number one food brand in the Nielson (India) survey published in The Economic Times.

Britannia was established in 1918 in Calcutta with an investment of Indian Rupees Rs. 295 and today their total investment across the world is US $700 million.

The Luckyland factory workforce has tripled since Britannia’s manufacturing process began. The factory also houses special laboratory facilities, supervised by Britannia’s own experts, to check the quality parameters of ingredients and finished products.

Cricketer Lasith Malinga has been appointed as Brand Ambassador to market the product. “I am a health conscious person who knows the benefits of eating right. Britannia is the kind of brand that will be the correct choice for anyone looking for ‘great taste and great nutrition,” he added.

The brand is distributed by J. L. Morison Son and Jones (Ceylon) Ltd.