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Murali spins Ceylinco Life for another innings

Sri Lanka's legendary off-spinner, Muttiah Muralitharan has extended his association with Life Insurance leader Ceylinco Life for another year, during which he will assist to increase awareness across the island of the importance of life insurance.


Ceylinco Life’s Chief Executive Director R. Renganathan presents the agreement to Muralitharan in the presence of Ceylinco Life Brand Manager Dilshan Perera, Director Thushara Ranasinghe.

Test cricket's highest wicket taker will be Ceylinco Life's Brand Ambassador for many distinct projects, including the Ceylinco Life 'Family Savari' mega promotion that kicked off on August 1, 2008.

'Muralitharan will also continue to be one of the elements of the company's multi-faceted communications campaigns aimed at generating greater consciousness among Sri Lankans that life insurance is an essential safety net against an uncertain future,' the company said.

"Murali's appeal transcends age, geographical, racial, social and gender boundaries," Ceylinco Life's Chief Executive Director R. Renganathan said.

Speaking at the extension of his contract with Ceylinco Life for a second year, Muralitharan said: "I have also seen first hand, the efforts Ceylinco Life has made over the past year, to create greater awareness in the market of the need for life insurance."

Ceylinco Life has been the market leader in Sri Lanka's life insurance sector for the past four years.

The company reported premium income of Rs 6.8 billion for the year ended December 31, 2007. Ceylinco Life was adjudged the best insurance company in Asia for Corporate Social Responsibility in 2005.


 

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