Murali spins Ceylinco Life for another innings
Sri Lanka's legendary off-spinner, Muttiah Muralitharan has extended
his association with Life Insurance leader Ceylinco Life for another
year, during which he will assist to increase awareness across the
island of the importance of life insurance.
Ceylinco Life’s Chief Executive Director R. Renganathan presents
the agreement to Muralitharan in the presence of Ceylinco Life
Brand Manager Dilshan Perera, Director Thushara Ranasinghe.
Test cricket's highest wicket taker will be Ceylinco Life's Brand
Ambassador for many distinct projects, including the Ceylinco Life
'Family Savari' mega promotion that kicked off on August 1, 2008.
'Muralitharan will also continue to be one of the elements of the
company's multi-faceted communications campaigns aimed at generating
greater consciousness among Sri Lankans that life insurance is an
essential safety net against an uncertain future,' the company said.
"Murali's appeal transcends age, geographical, racial, social and
gender boundaries," Ceylinco Life's Chief Executive Director R.
Speaking at the extension of his contract with Ceylinco Life for a
second year, Muralitharan said: "I have also seen first hand, the
efforts Ceylinco Life has made over the past year, to create greater
awareness in the market of the need for life insurance."
Ceylinco Life has been the market leader in Sri Lanka's life
insurance sector for the past four years.
The company reported premium income of Rs 6.8 billion for the year
ended December 31, 2007. Ceylinco Life was adjudged the best insurance
company in Asia for Corporate Social Responsibility in 2005.