Business AVIATION

Emirates tailored for new era

Emirates Airline’s 16,000-plus uniformed staff are to be given a sharper, more business-like look with the introduction of a brand new uniform.

Carrying forward the strongest components of the existing iconic outfit, the new, stylish and contemporary look will be unveiled when the airline receives its first A380s over the next months. The cabin crew assigned to Emirates’ flagship aircraft will be the first to wear the new uniform.

The current beige and red female uniform draws attention around the world each day as Emirates’ cabin crew members travel throughout the airline’s international network of 99 destinations in over 60 countries.

But now, as a result of a two year project, the crew look is being modernised, in line with the massive investment taking place across the rest of the carrier’s onboard and on-the-ground product.

Emirates’ Divisional Senior Vice President, Service Delivery, Terry Daly, said: “The Emirates uniform has been the same since 1997, with a few tweaks here and there. In this new design we have addressed style, comfort, the suitability for different climates - for cabin crew and ground staff - and managed to retain the iconic and instantly recognisable hallmark of our uniform worldwide.”

Daly continued: “I’m immensely proud of the in-house team from Emirates who worked with UK based uniform supplier Simon Jersey plc. Using a catalogue approach with mix and match items, they have produced a superb uniform that can be adapted to suit different environments and climates.

This is vital when the conditions on the ground for staff can vary from Sao Paulo in Brazil to Newcastle in England to Hong Kong in Asia.”

The most noticeable elements of the new uniform, on the women’s side, include beige piping detail on the new red hat, subtle red pin stripes throughout, more fitted, chic blouses and eye catching, red kick-pleats in the skirts.

Male cabin crew members will wear a chocolate brown suit, also featuring pinstripes, with a cream shirt and a caramel, honey and red tie.

The new uniform will have its first public outing on July 28th, when Emirates receives its first A380 aircraft during a grand delivery ceremony at an Airbus facility in Hamburg. Emirates’ A380 cabin crew will be the first to wear the uniforms onboard, with a full roll out across all 16,000 cabin crew and uniformed ground staff expected to be completed by May 2009.

SriLankan Holidays races to Formula 1 in Singapore

The inaugural 2008 FORMULA 1 SingTel Singapore Grand Prix will take place on 28 September 2008 on a street circuit of public roads around the Marina Bay area.

The race is Formula One’s first to be held at night, and is their first street race in Asia.

SriLankan Holidays special offer to witness a piece of F1 history includes economy class airfare, three nights four days star class accommodation with daily breakfast, hotel transfers and all applicable taxes.

SriLankan Holidays General Manager Amith Sumanapala said, “We have a limited number of packages for this historic event, so rush and grab this unforgettable opportunity and add to your world of memories.”

Circuit tickets can be purchased separately at www.singaporegp.sg Singapore Grand Prix organisers in early May announced that since the launch of tickets for the 2008 FORMULA 1SingTel Singapore Grand Prix on 14 February 2008, Singapore GP has sold 82 per cent of the tickets.

The Singapore GP is being positioned as the “Monaco of the East” and the circuit will be the public roads around the Marina Bay area.

The race will take the drivers along Singapore’s historical landmarks, including the 100-year-old Anderson Bridge and the Raffles Boulevard. And what’s more unique is the setting up of a state-of-the-art lighting system.

SriLankan Holidays has revolutionised Sri Lanka’s outbound leisure travel market with its ‘all inclusive’ pricing strategy, breaking tradition to give travellers the comfort of knowing that what they see quoted is what they finally pay for.

The leisure-marketing arm of national carrier SriLankan Airlines also broke new ground introducing very attractive packages for outbound tourism in partnership with international hotel and tour operators.

Skyway Travels wins Sri Lankan Gold Award

Sri Lankan Airlines Australia has recognised Melbourne’s Skyway Travel, awarding the travel agency its top sales award for 2007/08.

The carrier is growing popular with India and Maldive holiday goers, offering daily flight options from Kuala Lumpur, Singapore and Bangkok to Colombo, and on to India.

The Maldives. Sri Lankan Airline Australia Regional Manager Ian Robinson and Skyway Travels Sulakshini Dahanayake (Centre) and Kumu Niles (right).