Serendib Flour Mill begins operations
US$ 56 m investment in Colombo Port:
Serendib Flour Mills, a member of the Al Ghurair Group of Companies,
Dubai, UAE have a lot of plans to invest in Sri Lanka, its Chairman Essa
Al Ghurair said.
Chairman Al Ghurair Group Essa Al Ghurair and Chairman Serendib
Flour Mills Mahendra Amarasuriya exchange agreements. Picture by
"When there is a cloud, which obstructs the sunlight it will go away.
Uncertainties in Sri Lanka will also go away one day like that.
Therefore, we have a lot of investment plans in Sri Lanka," Ghurair
He made these comments at a media conference to announce their
investment plans and the launch of operations of their wheat mill.
He said yesterday's launch of its operation of their US $ 56 million
state-of-the-art wheat flour mill in the Port of Colombo, promises an
uninterrupted supply of the freshest wheat flour to Sri Lankan consumers
and presence in the country. Minister of Investment Promotion and
Enterprise Development Dr. Sarath Amunugama opened the new plant at the
Currently it will produce 1000 metric tons per day and hope to
produce 2000 metric tons in the future. This wheat flour is issued to
consumers by " Seven Star" Brand. Their ultimate objective is to supply
different varieties of wheat to the Sri Lankan market, he said. Flour
will be available in the market from the first week of June.
Untouched by human hands, Seven Stars is produced from the most
appropriate wheat sources from the golden wheat fields around the globe
with the expertise of the experienced and qualified staff. Due to its
strategic location in the Port of Colombo, the mill is in an enviable
position to offer the freshest wheat flour to the Sri Lankan consumers
and industry with an excellent customer service, he said.
Chairman Serendib Flour Mills (Pvt) Limited, Mahendra Amarasuriya
said they enjoy the expertise of the best technical sales and services
team in the country, together with a hand-picked team of sales and
customer service personnel, all geared to serving and forging
trust-based partnership with customers, he said.
Amarasuriya said that quality assurance, being one of the key factors
behind the company's unsurpassed service and product excellence,
Serendib Flour Mill also maintains a laboratory and modern test bakery
where the quality is being carefully monitored.
CEO/Director of Serendib Flour Mills (Pvt) Ltd, Sathak Abdul Kadar
said that the company was committed to making a change in the wheat
flour market in Sri Lanka. As a reliable and serious corporate entity
and an international giant which provides goods of international
standards and consistent quality.
Serendib Flour mill is one of the leading flour manufacturers in the
Middle East and other part of the countries in the world has factories
in USA, Canada, Argentina, Kazakhstan and many other countries.
The company is comfortable despite the world food crisis in the world
as they are mostly outsourcing their raw materials from many countries
in the world, its sources said.