Dankotuwa breaks into German market

Dankotuwa Porcelain, already supplying many European markets, finally succeeded in entering the German market as well.

"We have been trying the German market for some time because it is the most sophisticated for porcelain with a history of 250 years of using porcelain, and are delighted that we finally succeeded" said Chairman Dankotuwa Porcelain Sunil Wijesinha. Manager (International Market) Poorna Pemasena says that Germany has the greatest potential with a population of 85 million.

He adds that supplying the German market is not easy because every German knows how to identify good porcelain and can differentiate between genuinely good quality and what appears to be good quality at a glance.

Bernd Hofmann whose company is the agent for Dankotuwa in many European countries and who has helped Dankotuwa over the last twenty years to reach higher standards of quality says "Germany had about 64 factories producing porcelain but they are almost all closed down and production shifted to the East and Asia.

However the German people understand porcelain and would never compromise on good quality. It is for this reason that Dankotuwa was able to interest German suppliers because of the very high quality".

Dankotuwa will shortly make its first shipment through Michael Fischer oHG, one of the largest distributors in Germany. Edmund Staniewski of Michael Fischer oHG was here recently to check out the factory and complete the deal. Negotiations commenced during the Ambiente trade fair in Frankfurt, Germany last February.

Ambiente is the most popular fair for many household products including tableware and gift items and Dankotuwa participates in this fair every year.