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MTI to develop strategy for Hameedia

MTI Consulting was called upon to develop a pitch strategy for Hameedia for the Franchise Renewal of its leading international sports brand. Keeping in mind the brand's vision for Asia, MTI Consulting developed a strategic pitch that was aligned to Vision Asia.


Staff: Brand Manager (Hameedia HS Clothing) - Samudu de Silva, Deputy Managing Director (Hameedia HS Clothing) - Hussain Sadique, Regional Director / Consultant - Sanjeev Abeynayake and Business Analyst, Branding (MTI Consulting) Stephanie Reith.

Hameedia, the leading clothing retailer in Sri Lanka, which carries its own global brand of clothes such as Le Bond, Envoy and Signature, is also known for tying up through partnerships with brands like Raymond, Lee, and Arrow, Louis Phillip, Van Huesen.

As a result, Hameedia offers a full range of fashion from clothing to footwear and accessories.

The company has long been the franchisee for a well known international sports brand.

The successful pitch strategy resulted in Hameedia acquiring a further extension of Franchisee for the brand.

MTI Consulting's country operation in Sri Lanka was responsible for delivering the project. MTI Consulting is also present in Bahrain, UK, India, Pakistan, Bangladesh, Malaysia and strategic alliances in Australia, Mexico and the Middle East and North Africa.

MTI Consulting is a rapidly expanding business strategy consultancy with a strong focus on providing business strategy solutions on strategic planning, re-structuring, marketing and brand management, sales and channel management, research and service quality.

MTI has also launched six new specialist consulting units namely corporate finance, technology, legal and governance, supply chain, HRM and branding on demand.

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