Burson-Marsteller establishes South Asia Network
Burson-Marsteller, a leading global public relations and
communications firm, announced formation of a 'Burson-Marsteller South
Asia Network (BMSAN)' with the signing of strategic alliances with
independent public relations companies across Pakistan, Bangladesh, Sri
Lanka and Nepal.
MEET: (l to R) Ashwani Singla, Chief Executive, Genesis
Burson-Marsteller, Bill Rylance, Vice Chairman, Global
Development and Chairman Asia Pacific, Burson-Marsteller, Babar
Ayaz, Managing Director, Mediators, Nimal Gunawardene, Chairman
and CEO, Strategic Alliance,Mehboob Chowdhury, Chairman,
Advisory Board, Cogito.
The network will be coordinated through Genesis Burson-Marsteller, a
wholly owned B-M company in India.
The agreements were signed in the presence of Bill Rylance, Vice
Chairman, Global Development, and Chairman Asia Pacific for
Burson-Marsteller, with Strategic Alliance, Sri Lanka; Mediators Pvt.
Ltd., Pakistan; Cogito Marketing Solutions Limited, Bangladesh and Media
Tech Associates for Nepal.
"Creating new avenues for growth and network expansion is our
strategic priority and we see South Asia as an important growth engine.
The agreements signed today significantly strengthen our footprint and
services in the region through Genesis Burson-Marsteller," Bill Rylance
The building-out of Burson-Marsteller's South Asia footprint
recognizes the emerging economic strength of the region. Growing at over
six per cent per annum, South Asia's 2006 GDP stood at 5,161,067 million
international dollars (in purchasing power parity).
The region has increased its share in world output from six per cent
to eight per cent over the past decade. "Our Indian and multinational
clients are increasingly looking for public relations solutions and
reach in the region.
The South Asia Network will offer clients the highest
return-on-investment on their communication spends by combining the best
available local expertise, seamless reach across countries and
integration from India," Chief Executive, Genesis Burson-Marsteller
Ashwani Singla said.