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Watawala Plantations awarded Superbrand 2008

Watawala Plantations PLC (WPPLC) has been awarded 'Business Superbrand' status for 2008.

It is the only company in Sri Lanka involved in the management of plantations that hold a wide diversity of plantation crops, to receive such a prestigious endorsement.

'Superbrands' is an independent authority and an arbiter of branding excellence, committed to compliment exceptional brands and to promote the discipline of branding. Watawala Plantations has come a long way since the privatisation process in 1992, improving product quality in all aspects and boosting demand for their products.

There has been much improvement in production quality standards due to the standard of the raw materials used with its intensive agricultural/cultivation practices and the introduction of quality cultivars into their replanting programmes.

They have also geared their factories towards greater flexibility to produce increased volumes of products to meet the market demand.

The recent improvements of their factories have earned them certifications with ISO 22000/HACCP quality/safety systems compliance, TASL/SGS product certification system and the Ethical Tea Partnership.

To ensure the highest quality Watawala conducts intensive training for all 14,000 employees on Quality Management and Food Safety Management Systems. They are now moving towards Fairtrade certification of selected factories.

In the FMCG sector, Watawala Plantations PLC is currently the second largest branded tea company in Sri Lanka with its well renowned brands Watawala Kahata and Zesta.

Managing Director of Watawala Plantations PLC Vish Govindasamy, said: "To be voted as a Superbrand by such an experienced and independent council is a powerful endorsement that clearly bears testimony to the brand's exceptional status.

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