Watawala Plantations awarded Superbrand 2008
Watawala Plantations PLC (WPPLC) has been awarded 'Business
Superbrand' status for 2008.
It is the only company in Sri Lanka involved in the management of
plantations that hold a wide diversity of plantation crops, to receive
such a prestigious endorsement.
'Superbrands' is an independent authority and an arbiter of branding
excellence, committed to compliment
exceptional brands and to promote the discipline of branding. Watawala
Plantations has come a long way since the privatisation process in 1992,
improving product quality in all aspects and boosting demand for their
products.
There has been much improvement in production quality standards due
to the standard of the raw materials used with its intensive
agricultural/cultivation practices and the introduction of quality
cultivars into their replanting programmes.
They have also geared their factories towards greater flexibility to
produce increased volumes of products to meet the market demand.
The recent improvements of their factories have earned them
certifications with ISO 22000/HACCP quality/safety systems compliance,
TASL/SGS product certification system and the Ethical Tea Partnership.
To ensure the highest quality Watawala conducts intensive training
for all 14,000 employees on Quality Management and Food Safety
Management Systems. They are now moving towards Fairtrade certification
of selected factories.
In the FMCG sector, Watawala Plantations PLC is currently the second
largest branded tea company in Sri Lanka with its well renowned brands
Watawala Kahata and Zesta.
Managing Director of Watawala Plantations PLC Vish Govindasamy, said:
"To be voted as a Superbrand by such an experienced and independent
council is a powerful endorsement that clearly bears testimony to the
brand's exceptional status. |