Business of building brands

Prof. John Philip Jones world renowned as the guru of the guru of advertising will be visiting Sri Lanka on the February 27 to address a large gathering on the business of building brands at the Cinnamon Grand Hotel Colombo.

The above event is organized by Dynamix International Consultancy (Pvt) Ltd which is a leading training and consulting firm and is also the franchise holder for FranklinCovey and Door International in Sri Lanka, Maldives and Bangladesh.

Prof. John Philip Jones is an American advertising professor born in Britain. Economics Tripos from Cambridge University (i.e., BA with Honors and MA) His professional career began as a market researcher, engaged essentially in applied economics.

He spent 27 years in Europe as a researcher and then as a manager of advertising campaigns on an international basis.

Twenty five years were spent with the J. Walter Thompson advertising agency. He was for eight years responsible for the international advertising of one of the world’s most important global brands, Unilever’s Lux Toilet Soap.

During his professional career, much of his work was focused on the evaluation of advertising effects, and he has continued this activity since he entered academia.

He has spent 27 years at the Newhouse School of Public Communications, Syracuse University; he was also an adjunct professor at the Royal Melbourne Institute of Technology, Australia; and is a visiting professor at the Copenhagen Business School, Denmark. He is the author of eight books and more than seventy articles in major journals, both professional and general.

In addition, he was editor and part-author of a series of five major handbooks covering all aspects of professional advertising practice; these were published in 1998-2000. They comprise more than 2,000 pages: the largest individual body of work ever published on advertising.

His books have been translated into ten languages.

He is employed as a consultant by numerous first-rank national and international organizations, mainly advertisers and advertising agencies; travels all over the world in connection with this work.

He is also widely known in the academic community worldwide.

He is a specialist in the measurement and evaluation of advertising effects and originator of two widely-used concepts to measure them.

He has conducted seminars and made speeches in all the countries in Western Europe and most of the countries in Eastern Europe. He has spoken in Latin America.