Young Indians prefer Kandy hills
A theme-based venue, imported wines, lillies and orchids are
must-haves in splashy Indian weddings. This shaadi bug, now, has moved
to the neighbouring countries as well, with young Indians preferring to
celebrate the big moment on the sun-kissed beaches of Thailand or in the
hills of Kandy in Sri Lanka. And interestingly, one doesn't have to be
super rich to do that.
While destination weddings have been in vogue for a while, the cost
factor and aggressive marketing by tourism boards have made Thailand,
Malaysia, Mauritius and Sri Lanka favourites in particular.
Director of Shaadi in Thailand, Thai Indian Arthit Sehgal's foray
into the wedding business was quite by accident. "A couple of years ago,
during a family wedding in India a relative remarked to me that she had
paid Rs 46,000 for the ghodi (horse) for her son's wedding. It struck me
that I could offer better services abroad," recollects Sehgal.
Recently, Tourism Malaysia organised a familiarisation trip for eight
wedding planners from India to Malaysia.
According to Tourism Malaysia director P Manoharan, "Weddings in
India are a huge affair. Malaysia with its extensive hospitality options
offers choices which are competitive." Nearly 20 Indian couples have got
married in Malaysia so far.
Rising income levels in the country has also been the other reason
for the boom in foreign-shore weddings.
"Weddings in cities like Jaipur and Agra are passe now. Many Indians
are exploring options abroad," says Sehgal. His company offers services
starting at $199 per person for a two-night-three-day affair. Services
include hotel accommodation and food, local transport, floral
decorations, party hall, bhangra and pop, mehindi and even a pandit to
complete the rituals.
Financialexpress |